Learn how to write a thank you message for attending an event, and see seven examples of the best practices in action.
When planning an event, chances are you focus the bulk of your energy on pre-event communication. You spend time crafting the perfect invitation and event reminders.
But afterward, do you send a thank you message to your attendees?
Showing sincere appreciation is one of the easiest ways to build relationships. It’s a simple gesture that can help your event stand out since few people take the time to send them.
In this article we’ll show you how to be purposeful and personal when sending your post-event thank you.
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Before we share with you the actual templates, here are a few best practices for your thank you message:
Now that you have an idea of what a good thank you message for attending an event looks like, let’s check out some templates you can use.
For template placeholders like [EVENT NAME] or [ATTENDEE NAME], replace them with your actual event title and guest names. For instance, if your event was a charity gala, you might use “Hope for All Gala.” This ensures your messages sound personal and genuinely tailored to each attendee.
You can copy and paste these customizable templates into an email or text message and send them after your event.
You can write a simple line like, “Thank you for making the event so memorable. Your energy and support truly stood out.” Personalize it with a short anecdote or compliment that reflects their involvement.
The quickest way to send your event thank you message is to choose the communications channel your audience checks most frequently. If your attendees are active on social media, a quick post or direct message could be ideal, while an email or text works best for others. Tailor your approach to make sure they actually see and appreciate your note.
Personalized thank-you notes are a lost art. They help you stand out amid crowded email and Facebook inboxes. Writing a thank you message by hand shows extra care and makes your appreciation memorable.
If you’re concerned about time, you can use a service like Postable to send out thank you notes on your behalf.
Texting a quick “thank you” is the best route for reaching customers on the devices they use the most. For event businesses, using a mass texting service is an easy way to send out all your thank yous at once.
All you’ll need to do is set up a campaign (this article on campaigns will show you how) and set up custom fields to personalize your message. Then, just fill in your message body and send or schedule your text.
The best part is that event text messaging can be used to send reminders and communicate with attendees or staff during an event.
If you want to take things a step further, try recording a personalized thank you video for your event attendees. The great part of videos is that it’s impossible to fake being personal. Recipients know how much time you’ve really put in.
Keep it short, genuine, and specific. Mention what made the event meaningful, and express gratitude in a clear, concise way. This helps attendees feel valued without overwhelming them with too much text.
There are many ways to thank your event attendees and ensure that they remember your event long after it’s over.
The key is to make them personalized, thoughtful, and above all else, genuine. Building these relationships gives you a leg up when you go to plan your next event.
Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.
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