Drew Wilkinson

Drew Wilkinson's Posts

Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.

How to communicate with customers during an outage (examples included)

If you want to soften the blow caused by an outage or systems failure, follow these seven incident communication tips and best practices.



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Should you use SMS or email for two-factor authentication?

Two-factor authentication (2FA) adds an additional layer of protection beyond passwords. Here we take a look at the pros and cons of the two most common authentication methods.

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How to Send an Invoice by SMS

Sending invoices by SMS reduces late payments and even encourages customers to pay early. Here’s how to do it.



Five SMS customer engagement strategies

A recent study of more than 34,000 consumers worldwide showed that customer loyalty and retention are declining. Here’s how you can use SMS to buck this trend.

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How To Send SMS From Google Forms

It’s easy to trigger SMS from Google Forms when you combine SimpleTexting and Zapier.

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How to communicate a shipping delay to customers

40% of consumers report delivery is the single most important factor in an online purchase. Here’s how to ensure you don’t overpromise and underdeliver.