How Iron Clad Logistics Keeps Its Trucking Fleet in Sync with Easy-to-use Texting

How do you manage team communication when your employees work outside of the office and instead, behind the wheel around the clock? For Joey Grasso, owner of Michigan-based Iron Clad Logistics, this was the reality of his daily operations and a real question he had to ask himself as he grew his trucking business.

With a fleet of drivers constantly on the move, he needed a communication tool that would enable him to reach any and every driver when he needed to, especially for critical updates.

The challenge: reaching a team that’s always on the road

Joey knew that his team consumed information in different ways. As truckers who need to stay sharp and aren’t near a computer regularly, this was especially true. While some might check email, texting was the most direct and efficient channel for a team that spends its days on the road.

“Texting is just so efficient. I chose SimpleTexting versus other platforms just for its ease of use and the amount of function that it has.”

Joey Grasso

Owner, Iron Clad Logistics LLC

The solution: a simple tool for smart communication

For five years, Iron Clad Logistics has used SimpleTexting to improve its workflow and keep its drivers connected. He uses its powerful, easy-to-use texting features not just to send messages, but to save time, solve problems, and build a more connected fleet.

These are the key features he uses to save time and build a stronger, more responsive team:

• Sending immediate mass texts: When a shift opens up unexpectedly, Joey can’t afford to waste time. Instead of texting 40 people one by one, he sends a single message using SimpleTexting’s mass texting service. He also uses it to announce new driver promotions and push out important policy updates, often including a YouTube link for visual explanations
• Chat with many drivers at once: Having SimpleTexting as a dedicated texting platform, Joey can have instant 2-way text conversations with his drivers without needing to use his own phone.
• Using analytics for retention: For Joey, the most valuable feature is the one that tells him who isn’t getting his messages. By monitoring unsubscribes in his analytics dashboard, he gets an early warning sign that a driver might be unhappy. This allows him to proactively reach out, solve problems, and ultimately, retain his staff. “It can act as a retention tool,” he says, “because you get that information immediately.”
• Organizing drivers into dedicated groups: To keep his contacts organized, Joey uses group texting to segment his audience. This ensures the right drivers get the right message every time, whether it’s an alert about an accident on the highway or a message specific to a certain route.

The result: significant time savings and a more connected fleet

For Iron Clad Logistics, the impact of using SimpleTexting is clear.

“Without question, the time-saving component and ease of use is how it’s helped my company,” Joey says.

The ability to reach his entire team at the push of a button has significantly improved his workflow. Beyond the time savings, he values the platform’s reliability and affordability. After five years of use with no technical issues and a support team that’s always available, he has no reason to look elsewhere.

“If you need to reach people immediately by the push of a button, there is no better way to do it. I’ve been using it for five years and it does absolutely every single thing that I need for communication.”

Joey Grasso

Owner, Iron Clad Logistics LLC