Learn how Lattice Hudson automated manual tasks to create balance between work and personal life while tripling the average cart value for her services.
Learn how Lattice Hudson automated manual tasks to create balance between work and personal life while tripling the average cart value for her services.
When Lattice Hudson came across SimpleTexting, she was looking for a simple, yet effective way to continue reaching her current customers, without sacrificing the responsiveness that each client deserves.
By implementing SimpleTexting’s autoresponders feature, Lattice and her team were able to spend less time writing responses, and more time growing the business, including increasing the AOV by 3-4x.
From a young age, Lattice Hudson has been passionate about living a full life and using her career to impact others. This inner fire is what fueled her dreams of entrepreneurship and led her to build a successful online coaching business.
As she expanded and brought on more clients, Lattice quickly realized she needed to add more tools to her marketing mix in order to reach customers where they were most engaged and automate some communications in the process.
“It was important that I was able to reach my customers and clients without relying only on social media. And in this day and age, everybody has a phone in their hands 24/7. So I knew that was going to be the next best step.”
Lattice Hudson
Owner of Lattice & Co
From quick sales to one-to-one engagement, Lattice and her team quickly implemented SimpleTexting to amplify courses, sales, and content. Over the last three years, the team’s focused on mastering autoresponders and text automation with one overarching goal: to help one million women create wealth.
”Implementing SimpleTexting was a game-changer, and a necessary next step to continue our growth. Our most used feature is the autoresponder tool. We have multiple different funnels, and because most of my business runs evergreen, we’re constantly using automation.”
Lattice Hudson
Owner of Lattice & Co
By automating text campaigns, Lattice is not only able to do more one-on-one coaching calls, but she’s also spending more time connecting with friends and family. And for Lattice— living a balanced life where she can fulfill her life’s purpose, grow her business, and still have freedom in her schedule to see a friend for lunch— this is what real success looks like.
“I work a full day, but then I also have a really full personal life. I can't inspire people to live their best lives if I'm not in integrity with living a full life myself. And I know I can reach more people through SMS, so I'm doing my life's work by creating more content, getting in front of more people, but also honoring my personal time in the process.”
Lattice Hudson
Owner of Lattice & Co
Like Lattice, you can guide leads through the sales process with automated text messages. These pre-scheduled texts can help you close more deals and make time for other parts of your business.
Here’s how to set up your automated SMS nurture campaign:
Sign up for a free 14-day trial of SimpleTexting’s SMS marketing platform to start setting up your nurture campaign today.
As Lattice continued to maximize her marketing efforts through SMS, she noticed her average cart value began to increase. Being able to time her text campaigns with quick sales created even more urgency for her coaching products and services. Similarly, by engaging directly with her clients where they were most active (text has a 98% open rate and 97% of adults own a cell phone) she found customer engagement also improved.
“With text, we've been able to triple and quadruple our average cart value just by being able to get in touch with customers faster, especially when we're doing flash sales. And with attention being the new currency, you need to be able to reach your customers fast because, there are so many other people trying to do the same thing.”
Lattice Hudson
Owner of Lattice & Co
On the whole, Lattice’s business model is proof that determination, consistency, and meeting your customers where they’re at is a recipe for continued SMS success. But don’t take our word for it, hear advice from the coaching powerhouse herself.
“If you’re not using text to reach your clients, why not? Why aren't you? Seriously? I think it's really important to look at your business from a holistic standpoint. Using SMS to get people engaged is powerful; it’s always driving your audience to complete another action. Because if customers aren't told what to do next, they're not going to do it.”
Lattice Hudson
Owner of Lattice & Co
Sign up today for a 14-day free trial and send your first SMS campaign in minutes.
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