Learn How Build Your Own Customer Segments

Why Segment Your Audience in the First Place?

Segmenting your audience in order to send tailored messages is a crucial marketing strategy for improving click-through rates, customer loyalty, and of course sales. Get to know your audience better and enjoy all the advantages of segmentation right inside your SimpleTexting account.

Added personalization has morphed over the years from a consumer courtesy to an expectation. SalesForce found 62% of consumers expect companies to send personalized offers or discounts based on items they’ve already purchased.

With Segments, you can target specific groups of subscribers with messaging that’s fine-tuned to their interests, demographics, and more. Providing value to your subscribers through segmented text messages is one of the SMS marketing best practices that all businesses and organizations should try to follow.

For example, if you’ve collected subscribers’ zip codes, then you could send a location-based campaign only to people who have 80210 zip codes.

What Audience Segments Can You Create?

The only real limitation on what kind of segments you can build is the customer data you have available to build with. Below are a few options you can use to segment your list. With SimpleTexting, you can combine the below criteria. For example, you could create a segment of customers who subscribed after a certain date and clicked on a certain link.

Click behavior

Follow up with subscribers who didn’t click or a link, or send additional info to those who did! Just be sure to use our link tracking feature.

Birthday month

Make your subscribers feel special by sending them a text or special promotion when their birthday is coming up!

Opt-in date

Only want to message your long-time customers? Use opt-in date to create a list of customers who have been around a while.

Opt-in source

Adjust your messaging based on where someone first connected with you. Create segments for customers who subscribed via a web form, keyword, or import.

Custom fields

Already have customer info from your CRM? Import it and use it to make your message more relevant. Or, as we mentioned above, use our data collection tool!

💡SimpleTexting Tip: If you’re looking to collect more customer data, check out our Data Collection app. It’ll do the trick!*

How to Segment Your Audience in SimpleTexting

If you’re already one of our customers, hop into your account and give Segments a try. Setting your first one up only takes a few quick steps!

Just click on the Subscribers tab, and you’ll see a new green button at the top called Add segment. Click that green button and you’ll see a screen like this:

Here, you can choose which contacts to build your segment with (specific lists or all contacts) and then select the criteria to define your segment. Once you’re done adding criteria, hit Save segment, and you’re all set!

For example: State is California or Zip Code is 90210.

If you’re not a SimpleTexting customer, it only takes a couple of minutes to sign up for a trial account and get started. We’ll give you 14 days of free access to our platform, our all-star support team, and all of our powerful features. No credit card or contract required!

Got any questions about Segments or any of our other features? If so, don’t hesitate to contact us through our online form. You can also reach out via email or chat with us using the little blue icon that appears like magic in the lower right corner of our website.