Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

Why and how to send personalized text messages

Make your business stand out by using personalized text messages for your marketing campaigns. Send personalized texts to match your customers' preferences.



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Drip email marketing: Why, how, and when to use it

Learn how to set up drip email campaigns and why the experts say they’re a winning strategy for businesses.

Image for Your quick-start email marketing strategy (with templates)

Your quick-start email marketing strategy (with templates)

Build an effective email marketing strategy in just a few simple steps with these tips and templates.



Small business online presence: 6 essentials to get noticed

Capture your community's attention with a thoughtful online presence. These 6 reliable tactics are easy to implement for any small business.

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Image for How to respond to an employee texting in sick

How to respond to an employee texting in sick

You can show empathy and direct the process when an employee texts in sick. Here's how to handle it from normal sick requests to potential problem pattern behaviors.

Image for Using text messages to communicate with employees (step by step)

Using text messages to communicate with employees (step by step)

Learn how to use text messages to communicate with employees to ensure your team sees essential updates.