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Navigating SMS Blog

Strong opinions and shared thoughts on text marketing, business, and tech. By the makers of SimpleTexting.

The Best SMS Providers: What to Look for in a Text Message Provider

SMS providers have given thousands of businesses the ability to reach their customers through texting. Learn what sets the best ones apart from the rest.



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Should you use SMS or email for two-factor authentication?

Two-factor authentication (2FA) adds an additional layer of protection beyond passwords. Here we take a look at the pros and cons of the two most common authentication methods.

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How to Send an Invoice by SMS

Sending invoices by SMS reduces late payments and even encourages customers to pay early. Here’s how to do it.



11 Mobile Marketing Examples That Worked

Tired of looking at the same mobile marketing examples from Fortune 100 companies? Here are 11 examples from companies that you’ve never seen before.

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How to Write SMS for Marketing

If texting represents uncharted territory, then you need these six do’s and don’ts on writing SMS for marketing campaigns.

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Five SMS customer engagement strategies

A recent study of more than 34,000 consumers worldwide showed that customer loyalty and retention are declining. Here’s how you can use SMS to buck this trend.