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21 “thank you for your business” messages

A little gratitude goes a long way when it comes to customer loyalty. Use these 21 examples and tips to write a “thank you for your business” message that your customers will love.

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It pays to build strong relationships with your customers.

That doesn’t just mean fast and clear communication. It also means letting them know that you appreciate and value their business. Research shows that gratitude is powerful, for both parties.

The best and most common way to show that gratitude to your customers (and set your company apart while you’re at it) is to send a quick note thanking them for their business.

We’ll give you some helpful tips to follow as you write and send your thank you messagesーand some templates to steal if you’re feeling lazy.

Why you should send “thank you for your business” messages

Barriers to entry for most businesses are low, it’s easy to copy others, and disruption is everywhere. In other words, it’s tough out there. 

So, the question on everyone’s mind is, “How do I stand out from the competition?” 

This is where business “thank you” messages come in. In a nutshell, a business “thank you” message shows your customers that you’re willing to go the extra mile to show you appreciate them.

That appreciation goes a long way with peopleー boosting customer retention and improving your brand reputation. If that sounds wishy-washy, consider that 65% of U.S. customers find a positive experience with a brand more influential than advertising. 


What to say in a business thank you note

The recipe for a perfect “thank you for your business” message is simple:

  • Personalize it: Be sure to use each customer’s name in the message, along with any other personal touches you can add in (like birthdays and membership anniversaries).
  • Keep it short: These messages aren’t the place to chat or give status updates. A simple and specific “thank you” is all you need to include.
  • Use a friendly tone: When you’re sending out messages meant to build a relationship, it’s a good idea to keep the tone light and conversational. You can even use emojis to brighten up your message.

With those guidelines in mind, let’s look at some examples you can use in your own business.

21 examples of “thank you for your business” messages

Whether you prefer to send messages to your customers by email, text, or handwritten note, we’ve got templates to help you get started.

Business thank you emails

Use these sample emails to send your appreciation right to your customers’ inbox.

Following a purchase

Hi Linda,

Thank you for your recent purchase. We appreciate your business and hope you love your new recumbent bike!

We look forward to having you back,

The Speed Freaks Team

After an event

Dear Jenny,

We loved seeing you at our Traffic Growth Conference yesterday, and we hope you learned a lot and had a great time!

Thank you so much for attending. We hope to see you at the next event.



Email list signup


Thank you for joining our Insider email list! We’ve got exciting opportunities to share, and we’re glad to have you along for the ride. 


Stafford & Co.

New rewards member

Hi Liam,

Congratulations on joining our rewards program! We’re so thankful to have your business and your support. 

Don’t hesitate to let us know if you have questions or feedback.

Thank you again,

Henry Williams

Upgrade after a free trial

Hello Andrew!

We’re excited that you decided to upgrade your account, and we appreciate the opportunity to work with you.

Our support staff is on call 24/7, so feel free to reach out anytime!

Thank you,

Early Riser Media

New affiliate

Thank you for joining our affiliate program, Jessica! Our affiliates are so important to us, and we’re grateful for the chance to partner with you.


Jane Waters

Following feedback

We appreciate your feedback. Hearing from customers like you makes us better, and we’re happy to hear what we can improve.

Thank you,

The team at Candor Productions

Business thank you texts

SMS is a quick and effective way to show your customers and partners how much you value your business relationship. 

New subscriber thank you

Thanks for subscribing to our weekly alerts! Stay tuned for exciting updates. Msg&Data rates may apply. 1msg/wk. Reply HELP for help, STOP to cancel.

Webinar attendance

Thank you for joining our feature launch webinarーwe’re thankful for your support and excited about the future!


Thanks for your purchase! We hope you love your new exercise ball, and we would love your feedback at [link].

🔖 Bookmark for later: How to write a thank you for your purchase message [+ templates]

Survey participation

Thank you for participating in our survey! Your feedback is important to us, so here’s a code for 10% off your next purchase! CPQYM

Customer support

We appreciate your reaching out to our customer support team today, and we’d love to hear about your experience! Feel free to leave your feedback at [link].

Special occasion

Happy birthday Linda! On your special day, we wanted to reach out and let you know that we love working with you. Check out your birthday gift at [link].

Customer loyalty program milestone

Happy 1 year anniversary, Steven! We are so grateful for your business over the last yearーto say thank you, here’s a coupon code for your next purchase: FG56T

🔖 Bookmark for later: How to start a text message loyalty program

Business thank you notes

Sending a personal thank-you note is the traditional way to express your gratitude or send good wishes. 

With a coupon

Dear Lindsay,

We appreciate all your support over the past year. To let you know how grateful we are, we’ve included a coupon to use on your next purchase!

Your business means the world to us,

Apex Apparel

Thanks for your purchase


I wanted to personally thank you for your recent purchase. I’m thrilled to have you as a customerーplease don’t hesitate to reach out with any questions or feedback.


April Beacham


Hi John!

We hope you’re well and healthy in this season, and we just wanted to tell you how much your support means to us. Our business couldn’t thrive without customers like you.

Hope to see you soon,

Metal Gears Bikes

Customer anniversary

Dear Amy,

Happy one-year anniversary! It has been our pleasure to serve you this last year, and we look forward to more successful years together.

Thank you for all your support,

The RT Marketing Team

Referral thank-you

Hello Thomas,

This is just a little note to thank you for referring Jake Tanner to us last week. To show our gratitude, we’re including a gift card.

Thank you again,

Tim Carrigan

🔖 Bookmark for later: How to ask for a referral [+ persuasion tips and templates]

During the holidays

Happy Holidays Lydia!

During this holiday season, we’re thinking about you and how grateful we are to have you as a customer. 

We hope your holidays are restful and happy, and we look forward to working together in the New Year!


Nancy and the Studio 24 Team

Starting a project

Hi Ted,

Thank you so much for choosing us to head up your next project! Our team was excited to meet you last Friday, and we’re all looking forward to working together on this. 

Great things are headed your way!


Ian Hillis

How to send “thank you for your business” messages

Now that you know what to include in your “thank you” messages, let’s go over some things to keep in mind as you write them up and send them out.


Sending a thank-you note over email is similar to sending any regular professional email, but there are a couple of things to remember. 

Be sure you have our signature turned on and filled out with your name, job title, company, and contact information. 

Since these emails should be personal, remember to use custom fields in your emails so that each recipient’s information shows up in the message body.


Texting “thank you” messages is the best route for reaching customers on the devices they use the most. 

For businesses, an online text messaging service is the easiest way to send out a lot of these messages at once.

All you’ll need to do is set up a campaign (this article on campaigns will show you how) and set up custom fields to personalize your message.

Then, just fill in your message body and send or schedule your text.


For a handwritten thank-you note, it’s all about presentation. Pick out nice stationery with your branding somewhere on it and make sure your handwriting is neat and clear.

Consider including a sticker or gift with your letter and putting a personal touch on the envelope, like a special seal.

The last word on “thank you for your business” messages

A great “thank you” message can bring your customers closer and keep your business thriving. Don’t underestimate how much people love to know that they’re valued.

Ready to take your “thank you” messages mobile with SMS? Try out SimpleTexting for 14 days, totally free.

Lily Norton
Lily Norton

Lily is a content marketing specialist at SimpleTexting. She specializes in making helpful, entertaining video content and writing blogs that help businesses take advantage of all that texting has to offer. When she’s not writing or making TikToks, you can find Lily at roller derby practice or in a yoga studio in the Seattle area.

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