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The Ultimate Squarespace SMS Marketing Guide

Squarespace is one of the most user-friendly website builders out there. Here’s how to connect your Squarespace website with SimpleTexting so you can increase your marketing efforts with SMS.

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Squarespace is fast becoming one of the most popular ways to build a website with minimal fuss and maximum aesthetic.

As a Squarespace user, the chances are you’ll want to capture as much traffic as possible. With 47% of website traffic coming from cell phones, adding SMS to your marketing strategy is a natural step in building a successful business. Add to this the 98% open rate and 19% click-through rate (533% higher than email’s 3.2%), and it’s pretty hard to ignore the positive impact of SMS marketing.

In this guide, we’ll show you how to set up a number for business texting and how to connect it to your Squarespace website so you can enhance your customer experience and convert leads.

Why Should You Integrate Squarespace with a Business Texting Platform?

Every website needs to be mobile-friendly. With almost half of traffic coming directly from cell phones, the partnership between texting and websites has never been stronger.

Instead of adding to the spam of hundreds of daily emails that we all receive, SMS marketing cuts through the noise and goes straight to the inbox of your target audience. Every contact needs to opt in, so your marketing materials are working away on warm leads and current customers. 

Where once the thought of adding an automated SMS marketing process to your website may have sounded overwhelming or complicated, it’s never been easier.

Reasons people integrate Squarespace with SimpleTexting include:

  • Strengthening the customer service experience with fast two-way communication
  • Sharing promotions and offers as an additional marketing channel
  • Increasing customer loyalty with exclusive deals for those signed up
  • Making inbound communication easier and more time effective for customers

How to Get Started With Squarespace SMS

It’s easy to integrate Squarespace with SMS. Just follow the two steps below. 

1. Set Up Your Number SimpleTexting

Before you can add SMS to your Squarespace website, you’ll need to sign up for SimpleTexting’s free two-week trial.

SimpleTexting will offer you your own toll-free number, or if you already have a number you’d like to use, you can find out how to text-enable it here.

For a full introduction on how to sign up to SimpleTexting, follow the video below.

2. Integrate Squarespace With SimpleTexting

If you want to collect phone numbers through your Squarespace site, trigger Squarespace notifications and build web forms to grow your contact list, you’ll want to integrate Squarespace with SimpleTexting. 

To integrate the two platforms, you’ll need to use Zapier. Zapier is a tool that connects programs with one another to automate workflows and optimize processes. Zapier will feed information from SimpleTexting to Squarespace and vice versa. We call this trigger and action.

The trigger app is the platform on which something takes place — Squarespace is your trigger app in this case. The action app is the platform that responds to the trigger — SimpleTexting is your action app.

You can choose a variety of actions to take place in response to each trigger.

For example: A new contact signs up to receive text messages from you via your Squarespace website (the trigger app). Zapier will feed their information to SimpleTexting (the action app), which can automatically send out a welcome message, thanking the customer for joining. 

We have a short blog post on how to integrate Squarespace with SimpleTexting in four easy steps. 

Here’s a quick run-through:

Step One: Signup for a Zapier account.

Step Two: Search for SimpleTexting and Squarespace in Zapier’s ‘Connected Accounts’ tab.

Step Three: Decide what actions you want to trigger an SMS automation.

Step Four: Decide what automation you want to happen when that action takes place.

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How to Build a Contact List With Squarespace and SMS

If you’re starting from the ground up, the chances are you won’t have a contact list to import when you sign up for SimpleTexting.

Don’t worry, there are plenty of ways to get customers and prospects to opt-in and receive your text messages.

One of the most effective methods to grow your contact list is to use a keyword.

A keyword is a word or short phrase which, when texted to your business texting number, will sign up the contact to SMS updates from you. 

Today 8:25 AM
PIZZAPAWTY
Thank you for subscribing to Pizza Pawty updates! You’ll be the first to hear about new and upcoming pizza events for your furry friend!

You can advertise your keyword across your website, on promotional material, and in-person. 

It’s easy to set up and every SimpleTexting trial comes with a free keyword included, so you can start collecting contacts right away! 

Our video below is a step-by-step guide on how to use a keyword to gain subscribers.

Discover More Helpful Resources For SimpleTexting Customers

If you have any questions or are unsure of how best to use SimpleTexting, we have an Ultimate Guide to SMS Marketing that you might find useful. We also have a range of industry guides to help you reach more specific goals with SimpleTexting.

We endeavor to help all of our customers use SimpleTexting in the most effective way for their business. If you’d like to chat to our customer support team, use the button in the bottom right of this screen.

Alice Dodd
Alice Dodd

Alice is a copywriter at SimpleTexting. When not teaching the world about the benefits of business texting, you can find her feeding family, friends and strangers with her latest baking experiment.

More Posts from Alice Dodd
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