You’re already managing your organization’s emails, Facebook messages, Twitter DM’s, and live chats all from your computer. And while your business may also have a landline people call for information, there are hundreds of reasons why text-enabling your business is the next big communication move for you.
So, how do you integrate a text marketing strategy alongside all your other web-enabled communications in a way that both sets you apart and boosts your efficiency?
Well, thanks to the development of SMS messaging websites, you can text one or thousands of your customers with one click and a few minutes of your time.
Whether you know it or not, by finding your way to us here at SimpleTexting you’ve landed on an SMS messaging website. Maybe you’re here because you already know about text marketing and you just want to learn how it works. Or perhaps you’re here because you didn’t know you could send texts through the internet, and our blog came up as the golden ticket answer to your Google search!
Either way, we’re all in the same boat here—The SS “What The Heck Is Online Text Marketing”. And she’s a beauty about to set sail.
Sending a traditional text message with your cell phone is as easy as opening up your messages, clicking “new message,” typing in your contact’s name and message, then clicking send.
But what if you want to send the same message to more than one person without them knowing it was a mass text? Or what if you wanted to respond right away to a text, even when you’re not by your phone? Or what if you sent someone a really important link that you want them to open and read, and you want to know for sure they did?
It’s just not possible with only a cellphone.
But with the software developed by text marketing companies (like SimpleTexting) messages are sent from a kind of digital inbox. Your list of contacts, or subscribers, are people who have given you express written consent to receive messages.
From there you have the option to send messages back and forth on a one-on-one basis (also known as business texting) or send out mass messages (also known as mass texting campaigns) which can go to thousands of people’s phones at once.
Similar to how VoIP technology uses the internet as a medium to transfer information, messaging websites utilize the internet as the same kind of bridge to cellphones. We do this by text-enabling an otherwise land-bound line.
Our software takes your existing 10-digit landline and turns it into a digital number that can both send and receive text messages from a computer, tablet, or any other internet enabled device.
We can also do the same to a toll-free number of your choosing, or a 6-digit short code unique to your organization.
In addition to the ability to send and receive messages, text enabling your business gives you access to advanced features focused on enhancing your communications. Remember our examples from above—sending messages to multiple people, generating automatic responses, and tracking links? That’s where these features come into the equation.
A host of advanced features is available for each type of texting—business or mass. Used individually or in combination with one another, you’re often able to better serve your customer experience and retention goals.
Some of the most popular SMS web features include:
We know that was a lot of information all at once, so let’s review the most important takeaways before moving on to the next section. Here are the most important things to remember about web-based SMS:
These features sound nice and everything, but wouldn’t it just be easier to have a cell phone or two to manage your business’s texts from? Why break from the traditional and instead web enable?
Here are our top ten reasons:
We’ve gone ahead and written a comprehensive guide telling you what to look for in an SMS provider. But if you don’t want to pull your attention away from this awesome article, here are the top 10 things we recommend looking for in your provider:
Some of these suggestions are a little more straightforward than others (who doesn’t love a free trial) so let’s break down some of the more industry-specific ones.
*These are text marketing terms which may be unfamiliar to you if you’re just getting started. Luckily, they’re easy to understand. We’ll explain:
Clear and Reasonable Pricing
Most text marketing companies offer pricing plans based on something called credits. Credits refer to how many messages you can send in a month. Some messages, like those including photos or video, can cost you more “credits”. By estimating how many messages you plan on sending each month you can roughly determine how many credits you’ll need.
You want to find a text marketing provider that not only gives you reasonable options for volume of texts, but doesn’t secretly charge you for incoming texts as well as outgoing.
Another thing that makes mass texting different from traditional SMS is how it’s regulated. Because you’re able to send texts to so many people so easily, the potential for people to abuse it as spam is high. That’s why groups like the FCC have set forth strict rules regarding text marketing. We’ve got plenty of guides that can tell you everything you need to know about understanding compliance. But you want to make sure that whatever text marketing platform you go with also has a clear understanding of the rules. They should make it as easy as possible for you to follow them.
We’ve been talking pretty frequently about SMS (short messaging service), which is most commonly associated as a synonym for text messaging. That’s not wrong, but it’s not the only type of “text” message in existence. SMS messages are just that…text messages. They allow you to send words to another person in 160 characters or less. However, if you want to send photos, videos, or other rich media you’ll need to send something called an MMS message (multimedia messaging service). In addition to sending media, MMS also gives you additional space for text, up to 1600 characters. Finding a provider who can support both SMS and MMS is essential.
We certainly invite you to give SimpleTexting a shot, we do offer a free trial after all! But if you’re not in the market for a text marketing provider right now be sure to keep poking around in our blog. We have plenty of other marketing guides that could be what you’re looking for.