Text message marketing made a cameo on the world’s biggest stage last night.
During Super Bowl XLVII, watched by 109 million viewers, the NFL prompted fans to text MVP to 55171 to vote for the most valuable player. Somewhat surprisingly, fans couldn’t vote solely by text, as they can with SimpleTexting’s Text to Vote Surveys feature. Instead, those who texted in were directed to the NFL’s website, where participants could then log their vote.
Text-2-Vote campaigns are particularly popular in major sports—the NBA recently had fans vote for the All-Star team via SMS. Unlike the NFL’s campaign, the NBA allowed fans to vote directly via text by sending their favorite player’s name to 69622 (MYNBA).
Joe Flacco won the Super Bowl MVP, though some fans thought the award should have gone to Beyoncé and/or the power outage.
Stay up to date on the latest marketing trends, tactics, and strategies when you subscribe to our weekly newsletter.
SMS marketing is quickly becoming one of the most effective marketing and communication channels for businesses, groups, and nonprofits.Read
Which US cities are the best for startups? Are the best cities for investors the best cities for job seekers? What about the worst cities? We’ve got the data.Read