No matter what industry your business is in, there are online review sites for everything.
Even if a person isn’t looking for reviews on your product/service, they may be a potential employee searching for reviews on what it’s like to work for you!
Your online reputation impacts everything.
How can you be sure you’re taking control of the narrative?
Reputation management tools make it possible to be everywhere your brand is appearing and always stay on top of the chatter. And there are a lot of them out there.
To help narrow down your choices, we’ve rounded up the top nine online reputation management tools, with relevant specs, right here.
Learn more about the features, pricing, pros, and cons of the following nine reputation management tools.
The most basic tool for managing the online conversation around your brand is Google Alerts. You simply enter in any search terms, such as your business name, relevant products, services, etc., and Google will send you an email alert when something matching your query appears on the search engine.
Pros:This tool can come in handy for PR professionals looking to scrape the internet for coverage after pitching a story. It can also be used to monitor unsolicited coverage as well! Plus, you can’t beat the price.
Cons: Google Alerts won’t do anything to help you track and monitor review sites, which is where a lot of the reputation management work is done for most brands.
Rize is a reputation management platform that helps businesses monitor customer satisfaction, collect feedback, and generate online reviews. Rize creates custom email campaigns and sends them to your customers to help gather more reviews, feedback, and commentary on your brand.
Price: Available upon request.
Pros: Rize is great for getting ahead of a reputation problem by actively populating pages with positive, genuine, customer feedback. You can even choose which sites are most important to have reviews on, and Rize will direct traffic there.
Cons: Rize doesn’t do much to let you know how your brand is perceived outside of review sites. However, combined with Google Alerts your bases can be covered!
YouScan is the Google Alerts of social media. The tool scans social platforms for mentions of your brand, and the insights you collect are then synthesized into data on customer’s opinions, perceptions, and overalls feelings towards topics related to your brand.
Price: Plans begin at $12 per year.
Pros: YouScan not only searches for text mentions of your brand, but their AI-powered Visual Insights capability detects logos, objects, scenes, activities and demographic information on images.
Cons: Not as useful for brands who don’t use social media as a core platform for advertising and customer communications.
BrandMentions is the next tier of scanning tools. They search for appearances of your brand across every social media platform and non-social websites (news, blogs, review sites, etc.). It works by first identifying the keywords and social pages you want to track—this can include your competitors! Then, BrandMentions will compile a full list of results that you can filter, chart, and segment based on what you’re looking to learn about!
Price: Plans begin at $99 a month.
Pros: BrandMentions grows their data pool over time, meaning the longer you’re with them, the more sophisticated your analysis can become!
Cons: This tool is one of the more expensive on the list.
SimpleTexting is the leading web-based platform for SMS marketing. Our software gives organizations the ability to send SMS review requests to customers, collect feedback through simple text-to-vote polls, and respond directly to customer service complaints with our one-on-one business texting capabilities.
Price: Plans begin at $25 a month.
Pros: It’s great to know what the conversation around your brand is, but it’s what you do about it that matters. And there’s no better way to stay in touch with your customers and leads than with the only digital communication tool with a 98% open rate!
Cons: SimpleTexting doesn’t have any features to scan the internet for mentions, but it can be integrated with tools that do like Mention, Broadly, and BirdEye!
Reputology specializes in review tracking all across the web. Just as YouScan was developed for social media reliant brands, Reputology is perfect for brands that rely on customer reviews to drive new business. Identify, monitor, and reply to reviews on any site all from one dashboard.
Price: Plans begin at $180 a month.
Pros: For businesses with multiple locations, you can manage the review pages for each individual location.
Cons: Only monitors review sites, which may not capture all the traffic you’re looking for.
Not unlike some of the other social media tracking tools on this list, Mention is an online watchdog for mentions of a company in online conversations. You can monitor over 1 billion sources daily, including smaller blogs and forums. Set up pulse alerts for quick crisis management and reply directly to comments on your Twitter, Facebook, and Instagram from the dashboard.
Price: Plans begin at $25 a month.
Pros: Mention has a really neat sentiment analysis tool that helps you quickly sort out positive and negative comments for both your brand and your competitors.
Cons: Their integrations are limited, meaning you can only connect the three social media profiles above to your dashboard. You’ll have to log in and comment directly on any other site where your brand appears.
Reputation.com helps large, multi-location enterprises monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue. They provide a review solicitation service, full social suite, and SWOT (strength, weakness, opportunities, threats) analysis for all the data you collect.
Price: Available upon request.
Pros: One of the only tools available that offers high-precision text analytics and sentiment maps.
Cons: Fairly exclusive to large corporations with big budgets.
Awario is another excellent social media monitoring tool. It finds mentions of any given brand on social media networks, news sites, blogs, forums, and the web. For every mention pulled, you receive a detailed breakdown of where they are, who they are, and what they say.
Price: Plans begin at $29 per month.
Pros: Awario not only lets you know if your general brand perception is positive, negative, or neutral, but it also shows you what might be the underlying cause for the activity with the help of Insights.
Cons: You have to specify what keywords and topics you want included in your analysis. Awario does not automatically source relevant brand terms for you.
You’ve got plenty of decisions to make, so our final tip is to take advantage of the free trials most of these programs offer. And of course, let their reviews on sites like Capterra help you make the call! 😉
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