Peer-to-peer texting platform: What is P2P texting?

What is peer-to-peer texting?

Peer-to-peer (P2P) texting is simply texting between two or more individuals.

People like agents, volunteers, and business owners use P2P texting to engage subscribers in one-on-one conversations. Senders use a P2P texting platform to text SMS and MMS messages to a large group of people, encourage contact interaction, and converse one-on-one (i.e. peer-to-peer).

If you’ve ever had a rideshare service driver text you where they’re parked and you respond, you’ve participated in P2P texting.

What is a peer-to-peer texting platform?

Peer-to-peer (P2P) texting platforms are tools that empower you to host one-on-one conversations with individuals.

SimpleTexting is an example of a P2P texting platform.

SimpleTexting’s peer-to-peer texting tool helps your team initiate a conversation with potential voters, customers, volunteers, or supporters. You simply upload a contact list and assign a list of contacts to each agent — agents can then reach out and engage contacts in one-to-one conversations.

SimpleTexting’s peer-to-peer texting platform

So, why is SimpleTexting the best peer-to-peer texting platform out there? Check out a few of our powerful SMS features to see why.

Templates

Give agents template texts to send to contacts with a single click, cutting down on response times and effort.

Multi-agent support

Add multiple agents to your account so you can spread out the workload.

Analytics

Track and improve your campaign performance with our built-in analytics tools.

Text scheduling

With scheduled texts, your team can create all the texts in their calendar at once and in advance to save time.

Bulk SMS

You can also use SimpleTexting to send mass text blasts to hundreds or thousands of people at once.

Multi-number

Assign each agent their own number and then assign them access to lists.

How to get started with peer-to-peer texting

In just three steps, you can start peer-to-peer texting.

Choose a text-enabled phone number

With SimpleTexting you can add multiple numbers and number types to one account.

Text enable a current landline phone number or a VoIP line
Register and verify a new toll-free number or register a local number with area code your audience recognizes
Add multiple phone numbers to your account with our multi-number feature

Import a list of contacts

If you already have a list of mobile phone numbers, SimpleTexting makes it easy to add them to your account.

Include additional attributes like name, email, and personalized notes
Upload as many lists as you want and assign individual lists to certain agents
No list to import? Use our full suite of free tools to collect phone numbers

Get familiar with your SMS inbox

Your agents can manage all incoming and outgoing SMS in our powerful inbox.

Handle incoming text messages quickly and satisfactorily, filtering conversations by time waiting or most recently received
Use our text message templates to turn common questions around even faster
Collaborate with your team through internal notes, leaving details your agents should know before replying

Why choose SimpleTexting for P2P texting?

Discover why SimpleTexting is one of the highest-rated companies for peer-to-peer (P2P) texting.

Example of Simple Texting’s peer-to-peer texting platform.

Intuitive platform

The quick and straightforward to grasp user interface means that even if your agents aren’t tech savvy, they’ll have no problem navigating it.

Top-notch customer support

We focus on delivering empathetic support 7-days a week. We are very responsive via all support channels: live chat, email, SMS chat, and by phone.

Mobile app for iOS and Android

Using our mobile app, your agents can text from home, from their couch while watching Netflix.

Quick set-up

Unlike some peer-to-peer texting services, you can get up and running with SimpleTexting in a matter of minutes. Our ultimate goal is to make texting as easy and as simple as possible.

Benefits of peer-to-peer texting

Peer-to-peer messaging is a crucial component of most nonprofits and political campaigns communication strategy. Here's why.

Open rates

98% of texts are opened, and 90% of texts are opened within the first three minutes. Your texts are seen and acted on.

Channel preferences

66% of people prefer texting over phone and email. Don’t send emails or annoy people with phone calls.

Speed

It’s been shown that P2P texting is 77X faster than making phone calls. Think about how many texts you can send in an hour.

Response rates

Only one in 10 calls and emails are answered. 45% of people respond to text messages from an organization.

Wide access

The vast majority of Americans – 96% – now own a cellphone. Not everyone Tweets, but everyone texts.

Personal

P2P texting enables one-on-one engagement and a personal touch from your organization that stays with your audience.

Peer-to-peer text messaging use cases

As you’re learning about peer-to-peer texting, you might be wondering if it will work for your specific organization. Here’s a few popular use cases to consider.

Cause awareness

P2P texting helps nonprofits drive event attendance, sign up volunteers, and increase voter turnout.

Appointment management

P2P texting helps healthcare practices and other service providers schedule appointments, reduce no-shows, and gather feedback post-appointment.

Fundraising

Engage potential donors in conversation and build a relationship before making your ask—no need to make lengthy phone calls or send emails that could end up in spam.

Promotions and sales

Get the word out to your customers about special offers and text-exclusive discounts to boost sales.

Emergency alerts

When something unexpected happens, get in touch with your customers instantly to let them know and communicate any important details.

Team communication

Keep your employees up to date on important events, deadlines, and status updates through SMS.

Peer-to-peer texting examples

Looking for some extra inspiration? Use these examples to get a head start on your first peer-to-peer texts.

Examples

RLChange: We hope to see you this Sunday at our rally! You can find details and more information on our website or reply to this text with questions.

Site Solutions: Amy, don’t forget to let us know if you can make it to our annual event on Friday at noon. RSVP by replying to this text or emailing us.

Bright Future: We’re still looking for volunteers for our upcoming carnival! Visit our website to see the slots we still need volunteers for.

Hi QNI family! We’re so close to our goal. Help us get there by donating on our website!

Today for Tomorrow: Tuesday is the day to vote! Remember to get out there and make your voice heard.

Curio Quest: Hello Leslie! Thank you for reaching out to our support team. How can I help you today?

Lou’s Bistro: Thank you for dining with us! Please tell us about your experience at https://www.surveymonkey.com/.

Efficient and user-friendly

“SimpleTexting is an efficient and user-friendly way for us to reach all of our employees at once when we have important mass messages that we need to share with them. It’s appreciated not only by our administration but also by the employees.”

HR reviewer
Trustpilot

Easy-to-use features

“All the features are easy to use! I love being able so simply schedule and send out texts. The ability to set up recipients in groups allow for targeted texts to specific groups within the organization.”

Verified reviewer
Capterra

Looking forward to the future

“Simple Texting is like the name says: simple. You can easily create campaigns and keywords. I just found out you can use Zapier to create contacts which means we can use our current form to gather new subscribers. Our company is working on creating a single source of data, so I’m looking forward to using the APIs in the future.”

Joe R.
G2

Super easy to use and implement

“Reaching customers by text is more effective than email for certain types of campaigns and this gives us easy ability to draft texts, send, report and respond to individuals extremely easily. This tool was super easy to use and implement.”

Rebecca C.
Capterra

Frequently asked questions about P2P texting

Want to find out more about P2P texting? Are you wondering how much it costs? Or how it’s different from bulk texting? The answers to these questions and more can be found below.

Does peer-to-peer texting work?

P2P texting works because it is intimate and conversational. At the same time, it can be done at scale and is 77x faster than making a phone call. Layer on top texts 98% open rates and 45% response rates, and it’s clear why so many organizations are turning to P2P texting.

How much does peer-to-peer texting cost?

Pricing is based upon the number of messages you plan to send. The best part is that the more messages you send, the cheaper they are! Our plans start at a very affordable $29 per month and include dedicated support 7 days a week and three user seats (with the option to add more).

What’s the difference between peer-to-peer texting and bulk texting?

The main difference is that P2P requires a human to send each communication individually. With bulk texting, you can send text messages to as many contacts as you want in one go.

Can I contact voters with peer to peer political texting?

Certainly! It’s not only 100% legal to contact voters using peer-to-peer texting–it’s quickly proving to be the most effective way to engage voters.

Can I use peer to peer for fundraising?

You absolutely can. Many organizations are using P2P texting to supercharge their fundraising efforts.

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