Erin McGoff is an accomplished documentary filmmaker.
Her first feature film, This Little Land of Mines, covers the 80 million unexploded American bombs in Laos. The film premiered in Washington, D.C. to a sold-out crowd and played in several festivals from Stockholm to Los Angeles. (You can find it on Amazon.)
As if that wasn’t impressive enough, she’s also reported for the Pulitzer Center and worked with companies like Under Armour and Hilton.
Now she’s turning her attention to a new production–an Instagram Live Series that takes the QVC-style format and applies it to an entirely new market. It’s The Twenty Live or The Twenty for short.
For those unfamiliar with QVC, it’s a television network and channel that offers the viewer a televised, in-home shopping experience. (If you’re wondering if that’s still a “thing,” the networked earned $14.1 billion in revenue in 2018 alone.)
The idea is to take that same in-home shopping format, broker deals with the top e-commerce brands, and then present the discounts and products to The Twenty’s millennial audience using Instagram Live once a week.