The experts at Bigcommerce dug into the data of over 20,000 online store owners. They found that e-commerce shops that have a social presence have 32% more sales on average than stores that don’t.
Tweet that. But really—there are 134 million daily active users on Twitter. The opportunity to use Twitter to grow your business is huge.
And we’re not just talking online stores, either. The same goes for brick-and-mortar businesses. In fact, Twitter users have the highest engagement with restaurants compared to all other industries.
If people aren’t tweeting about you, don’t panic. In this article, we’ll show you how to combine click-to-tweet with some advanced SimpleTexting features to turn your text messages into a social-buzz-generating machine.
First, you’ll need to head over to ClicktoTweet.com. It’s totally free (we use it ourselves). You can use it to create a tweetable link without fussing around with any custom code.
Not sure what we mean? Click here to see an example. Here’s what you’ll see:
As you can see, the link opens up your Twitter account and automatically populates a tweet. All you have to do is click the “Tweet” button and BAM, we get a Twitter mention.
Once you login to ClicktoTweet.com, write your tweet. After that, click the “Generate New Link” button to create a custom link. Copy and paste it, then head to the next step.
Now it’s time to send your link in a text campaign. There are a few ways of going about this. The most straight-forward is to send a campaign to your entire subscriber list.
A better option would be to find an appropriate step in your customer journey to ask for a tweet. For example, connect Zapier to your online store to send a text after a customer makes a purchase. You can automate this process using Zapier.
With autoresponders, you can send a message to go our days, weeks, or months after someone joins your list. This way, you can add a tweet request as part of a drip campaign.
But for now, let’s just imagine we’re sending out a campaign manually:
But wait—imagine if after someone tweets, you could send them an automated thank you. Better yet, what if you offer an incentive to only those who click on the click-to-tweet link? Like where we’re going with this? Read on.
Using our link-tracking feature, you can tell exactly who clicked on your link. Then you can segment these subscribers and send them a coupon code, or just a nice thank you message. If you’re offering a gift for your tweet, adjust your initial message to reflect this:
Click the Shorten URLs button to enable link tracking (and save characters while you’re at it). Once you send your message, we’ll start tracking the link automatically.
The next step is to create a segment of people who clicked. Head to this article for a detailed walkthrough. It’s actually quite simple. Just go to the Subscribers panel, click New Segment, and define the conditions:
After that, create an Autoresponder to send out to your segment. Your subscribers will need a moment or two to click the Tweet button, so add a short delay to the autoresponder. Below you’ll see we added a 3-minute delay.
To recap, here’s the whole sequence of events:
Inevitably, a small number of people will click the link but not send the tweet. Those people will still receive the autoresponder. However, there’s no big downside as those subscribers will still turn into customers thanks to the incentive you send!