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What to Look for When You Buy Bulk SMS

Find the right bulk SMS provider with these four criteria to guide your decision.

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If you haven’t already read our post on what to look for when choosing an SMS provider, take a moment to give it a read.

It covers all the basics of choosing the right text marketing provider for your business needs. 

But in this article, we’ll explore in greater detail what you’ll want to look for when choosing a bulk SMS provider. 

Bulk SMS refers to one text message sent to tens, hundreds, or thousands of contacts at once. It’s also known as mass messaging or group text without reply all

Who Can Benefit From Bulk SMS Messaging?

Any organization in any industry can benefit from a mass messaging system. It’s one of the simplest and most effective ways to reach employees, customers, friends, family, students, volunteers—you name it.

While this list isn’t exhaustive, here are some reasons why you might want to send a text blast. You want to:

  • Reach a large group of people with the same message 
  • Avoid writing the same message out to multiple recipients
  • Stop recipients from seeing who else the message was sent to
  • Send a group message to appear as if it was sent to an individual

Where things can get a little tricky is in the details. For example, a “large” group can mean something different to everyone. 

The key to buying a bulk SMS system best for your definition of large is to pay attention to these four things starting with how you can build and manage your audience.

List Building Tools

Before you can even think about sending messages, you’ll need to consider your audience. Are you able to reach the volume of contacts you need? Does the service provider reach carriers in the countries you want to text?

Before buying bulk SMS, you’ll want to check that you can:

  • Import an unlimited number of contacts
  • Create as many text-to-join keywords as you need
  • Ensure the provider can send messages to the countries your audience lives in (generally only applies when messaging outside of the U.S. and Canada)
  • Integrate with and exchange contact information between your email marketing tools, point of sale systems, and more. 

Features and Customizations

Next, to ensure that you save time and headaches, you’ll want to choose a business texting service that has all the features you need. 

For example, you don’t want your bulk messages to sound like they’re coming from a robot. 

That’s why the ability to personalize messages with names and notes should be a given. You’ll also want to be wary of bulk messaging platforms that charge you extra for these kinds of added features. They can add up quickly. 

Additionally, you’ll want to look for a service that also offers features like:

  • MMS messaging: provides the ability to send rich media like photos and videos. 
  • Away messages: so you can set up auto-replies for unmonitored inboxes.
  • Segments: to make it easier to sort and group your contacts. 
  • Integrations: so you can connect your other communication tools for a more seamless messaging experience. 

Phone Number Options

Depending on how many contacts you want to message, the phone number you’re texting them from matters.

Toll-free numbers or dedicated shortcodes can handle huge volumes of messages seamlessly. 

You’ll want to make sure the service you’re buying from gives you the option to take on one of the two latter options to avoid issues when you attempt to send your first campaign. 


Everyone always wants to go with the cheapest option, but that doesn’t always make it a winner. 

Instead of focusing on the per-message cost, a good tip is to look out for providers that offer tiered plans with the option to customize.

For example, look out for pricing calculator tools that help guide you towards purchasing only what you need and avoid over-buying. 

Try SimpleTexting for Free

It’s no government secret that you can buy bulk SMS from SimpleTexting. So, we encourage you to sign up for a free trial and put us to the test.

May the best provider win!

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