More options for communication become available every day.
But, while there are lots of new innovations, most small business owners face a simple, but big, decision: the choice between a business landline and a cell phone.
In the past, a landline was the standard for any business. Now, cell phones are often used by small business owners to communicate with customers and employees.
So, which option should you use?
Here are a few pros and cons to consider as you make your choice between a business landline and cell phone.
The popularity of cell phones over the years speaks volumes about their value. So, what does a cell phone have to offer?
Recent data on mobile phone ownership reports that 97% of Americans have one.
We send texts and make calls from them every day without a thought. That ease of use can be valuable for new small business owners that don’t have time to devote to setting up a landline. It’s human nature to gravitate toward a system that we’re already comfortable with.
The ability to Google information you need or navigate to a website instantly is an obvious plus.
You can also attend virtual meetings on the go and troubleshoot issues from anywhere on your device.
While we can’t live without cell phones in our personal lives, they have flaws when it comes to business communications. Here are three reasons not to use a cell phone.
As a business owner, the temptation to give clients your cell number for the sake of convenience is strong.
Beware—this is the fastest route to the end of any semblance of work-life balance. When you give your customers and clients 24/7 access to your personal cell, they’ll use it. Drawing boundaries only gets more difficult.
Having a little separation from your work life is healthy. If you’ve got the stress of the day on your mind and clients messaging and calling at all hours, you’ll start to feel overwhelmed.
Not only that but the inability to keep work and your personal life separate can lead to more practical communication issues:
Cell phones can also get in the way of your efforts to grow your business. If you need to communicate with more than a handful of people on a regular basis, your cell phone won’t cut it.
Take texting, for example. Sending out texts to lots of people on a cell phone leaves you with limited options. You can send separate texts to each individual or lump everyone into an impersonal group text.
Cell phones also limit your capacity by becoming the one and only hub for incoming and outgoing communication of all kinds.
If all calls are being routed through your device, you’re going to have issues and questions thrown at you faster than you can handle them. You will eventually start missing calls and messages because you were busy with others, leading to unhappy customers.
Cell phones are a big part of our daily lives. It’s why business owners sometimes don’t recognize the extras needed to make their cell phone the main point of contact.
A cell phone requires a contract, a certain amount of data from a carrier, and strong service in the area where you’re using it.
These requirements can be restrictive. We’ve all gotten dealt with bad coverage or run out of data in the middle of the month. If you rely on your cell to keep your business moving forward, issues like these can turn into a big headache.
There are more than a few good reasons why business owners have relied on landline phones for so long.
Contrary to popular belief, sticking with your landline doesn’t mean you can’t text customers.
It’s easy to text-enable your landline and help your customers reach you in an instant on the same number you already have. You can organize the messages you receive and respond from whichever device you prefer.
SimpleTexting’s text-to-landline service allows users to send out texts to large groups with no hassle. You can personalize your messages, schedule texts, assign individual numbers to team members, and much more.
Text-enabling your landline is the best way to update your current communication method while keeping convenience and customer comfort your top priority.
Establishing a reputation for professionalism is important when you run a business. Believe it or not, how your customers reach you is a big part of that reputation.
The quality of your cell reception and call audio matters when you’re speaking with your customers, investors, or employees. This is a weak point for cell phones. Dropped calls or fuzzy sound quality can give people the wrong impression.
Landlines come with a more secure connection and solid service. Your customers will feel more confident calling a landline rather than your personal cell.
Landlines have several perks, but there’s a reason they’re no longer as popular.
If the word “landline” makes you think of the dinosaurs, you’re not alone.
A landline is often considered an outdated piece of technology that isn’t as convenient or mobile as a cell phone.
Part of the drawback with a landline is the bad memories many people have of clunky desk phones, ear-shattering hold music, and voice recordings from the ‘90s.
Choosing between business landlines and cell phones is a dilemma. But there’s one question business owners gloss over: why not combine the benefits of both?
Voice over Internet Protocol (VoIP) services allow you to make phone calls using an internet connection rather than a traditional analog phone line that uses wires or optical fibers to make a connection. VoIP is transmitted through various methods, including traditional phones, smartphone apps, computer software, and specific VoIP-enabled phones.
With a VoIP system and virtual phone number, you get a ton of benefits, including:
We hope this crash course on choosing between a cell phone and landline has left you feeling a little more confident in your options. As we’ve stressed, a VoIP system offers the best of both worlds.
If you’d like to learn more about texting for your business, here are some helpful guides:
Stay up to date on the latest marketing trends, tactics, and strategies when you subscribe to our weekly newsletter.
The first step in your podcasting journey is to build an audience. The second step? Turn them into customers. Here's how SMS marketing can help.Read
Great marketing doesn't have to bust your budget. Learn the ins and outs of some of the most effective, budget friendly marketing tools for landscapers.Read