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How To Write The Perfect Appreciation Text Message

Learn how to write the perfect customer appreciation text message as well as sample scenarios when you may want to send one.

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It’s such a simple thing—to say thank you. Yet so many businesses miss out on this easy opportunity to boost customer loyalty.

According to a study by TD Bank, more than three out of four consumers (77%) like when brands demonstrate their appreciation.

While an in-person thank you goes a long way, it’s virtually impossible for most businesses to thank every one of their customers face-to-face.

So, what’s the next best way to send customers a personalized thank you? Through text message!

When to Send an Appreciation Text Message

There’s no bad time to say thank you. But there are some key actions along the customer journey that are worth shouting out. Here are a few situations where sending an appreciation text message can make all the difference. 

Thank You For Joining

When a customer joins or subscribes to your mailing/texting list it’s important to let them know you value them for doing so. A simple, “thank you for joining the club” can go a long way in priming their future engagement with your messages! Sending an appreciation text message when a new customer joins your mailing list is a great way to start the relationship off on a positive note.

Hey Ryan, thanks for joining RunClub! We’re excited to share our products, tips and tricks, and race discounts with you! Let me know if you have any questions.
– Brad, Chief Mile-Crushing Officer

Anniversary Celebration Text Message

Letting a customer know you remember their milestones with your business can put action to the words “we care about our customers”. From birthdays to membership anniversaries, these are all great opportunities to drop in and let a customer know you appreciate them and their business!

Happy Fabletics anniversary Ruth! You’ve been a part of this girl tribe for 3 years now and we’ve loved every second of it. Enjoy 20% off your next order with code RUTH20 as a thank you!

Holiday Appreciation Text Message

Holidays are a time for celebration. What better way to mark a special occasion than with an expression of gratitude. If you’re looking to drive sales or promotions, this is also a great opportunity to piggyback a thank you with a deal or discount!

This Thanksgiving we’re thankful for YOU Lou! Thanks for being a part of the Dunder Mifflin family. As a special gift to you, enjoy free printer cartridges with your next order! Just tell them Michael Scott sent you.

We Miss You

If a customer has been inactive for a while it can be another great opportunity to let them know you miss them and value their business. This simple act of reaching out without ulterior motives can be enough of a gesture to bring in a little extra business. It can also be a nice way to put your brand back into the minds of customers who may have just forgotten how much they love you!

Jessica, we miss you! Come eat a Sunflower soon and we’ll throw in a free cheddar biscuit. Just show this text code at checkout! GDH76XAZ

Messages like this are great, and can easily be sent directly to a customer. However, if you’re looking for something a little more advanced, we’ve got the tips for you too. But first, the basics of writing a knockout appreciation text message. 

How to Write an Appreciation Text Message

A text appreciation message should include a few basic elements.

  1. The recipient’s name- 60% of folks agreed that appreciation should be conveyed by saying thanks directly to the individual.
  2. A mention of what they’ve bought or done for your business– another piece of data excellent to personalize when it’s available.
  3. A salutation including a name– similar to the personalization statistic above, salutations mean more when they come from a human being, not just a business.

To show you the difference these points can make, here’s an example of an okay text thank you:

Hi Donor! The St.Jude family is grateful for your annual contributions. Thanks for being a patron!

And here’s what it looks like when you add our advice into the mix:

Hi Meghan! St.Jude would like to take a moment to thank you for being an annual donor since 1994. On behalf of St.Jude, I want to personally thank you for all you do! Sincerely, Paul.

While it may seem like the second text is a lot more work, with a little help from our automation tools, personalized messages like this can be written and sent to thousands of people at once in one single click.

Personalizing Your Appreciation Text Messages

Sending a thoughtful, personalized, text message doesn’t have to take all your time. In fact, you only have to write one message.

As you grow your subscriber list it’s important to collect additional information from folks. One way to do this is by adding data collection to your keyword. 

If you’re unfamiliar, a keyword is a word or phrase customers text in to join your list. With data collection, subscribers will be asked information like their first name, birthday, etc. right when they join your list. 

Then, when you go to send a campaign to reach out to 100 customers you haven’t seen in a while, you can use a custom field to personalize the message so it feels like you’ve sent it just to them.  

 Here’s how it works.

1. Open up the data collection app and select the keyword for the customers you’d like to thank.

2. Next, select the fields you’d like to receive data from. Following our example above, we’ll want to select “First Name”, and “Note”. In the note section, we’ll type the question “What year did you first donate to St.Jude?”

3. Now write out your thank you message. We’ll take the same example from above, and input something called a custom field. Think of it as a placeholder that will automatically input the customer’s answers to the questions above. 

As a result, this one message will send out a personalized appreciation text message to all of your customers as if it had been typed just for them!

You don’t have to reinvent the wheel to make someone feel valued. And thanks to text messaging, you don’t have to!

Meghan Tocci
Meghan Tocci

Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.

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