Drew Wilkinson

Drew Wilkinson's Posts

Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.

A straightforward guide to mobile programmatic advertising

Mobile programmatic advertising sounds complicated. It isn’t. Here’s a straightforward guide to how it works.



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8 Questions You Need to Ask When Choosing a Paid SMS Service

There are more paid SMS services on the market than ever before. Here’s how to choose the best one.

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Why You Should Send Product Launch Text Messages

If you need your next product launch to be a huge success, your go-to-market strategy must include text messaging.



Here’s How to Measure Your Abandoned Cart Recovery Rate

Find out what an abandoned cart recovery rate is, how to calculate it for your e-commerce store, and how to improve it.

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Incorporate Text Messaging Into Your Call Center

If you want a true multi-channel customer service offering, then you need to support text messaging. Here are some ideas on how your call center can get started.

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Why You Should Include Non-Promotional Content in Your Texts

Including helpful, useful information in your texts, rather than just your product or service itself, can pay dividends. Here's how to do it.