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This year, NBA fans are using text messages to send their favorite players to the All-Star Game in Houston, Texas. Fans participate by texting a player’s last name to the short code 69622 (MYNBA). Fans can vote via SMS up to 10 times a day until balloting closes on January 14. The All-Star Game is […]
Text message marketing is regulated by, among other bodies, the Federal Communications Commission (FCC) and the Telephone Consumer Protection Act (TCPA). Last week, the FCC made an important ruling, giving SMS marketers more freedom to practice good customer service. The ruling confirmed the legality of sending a confirmation message to recipients who opt out of an SMS […]