If the old saying goes, “When a tree falls in the woods and nobody is there to hear it, does it make a sound?” Then the new saying must be, “If your business buys a Facebook review, and nobody knows it’s fake, does it count?”
The answer is unequivocally no— it most certainly doesn’t count.
However tempting it may be to boost your businesses rankings on Facebook with 5-star reviews, it will only go on to harm your reputation.
Learn how and why fake Facebook reviews pose a danger to your businesses and your customers alike.
One quick Google search of “how to buy Facebook customer reviews” will yield hundreds of different services boasting “real” “professional” and “safe” Facebook reviews for purchase.
All you need is a credit card and you’re in. And yes, “real” Facebook accounts may leave positive reviews on your page, but no matter what they won’t be real customers. For that reason, and a few more, it’s never in your best interest to purchase fake reviews.
Fake Facebook reviews are pretty easy to spot. We’re sure your new bar is cool, but would people really describe it as “amazing, life-changing, the greatest in the world?”
Overly positive reviews are the M.O. of these fake review sites. And those unrealistically glowing testimonies can be huge red flags to consumers that something is up. If readers can tell reviews are fake, it can result in a total destruction of trust. Not only can this turn customers off to your business, but it can render all your truthful positive reviews and unreliable.
Facebook uses an algorithm to serve users with the best content that’s most relevant to them. As a business, the algorithm determines how often your post appears in your fans’ newsfeeds. This is largely determined by the proportion between likes and page engagement.
When you purchase likes or reviews you populate your page with more content. But, because it’s not organic, your engagement levels are down. This disparity devalues your page and, as a result, the popularity of your content will shrink.
Moral of the story— Facebook has its ways of rewarding good, honest social growth and punishing corner cutters.
While not every site offering Facebook reviews for purchase is sketchy, some of them are. And if you hand over any of your account information, you risk getting hacked. Again, when you look at the risks vs. the rewards, it’s tough to justify the means here.
Texting is an incredible tool to ask for ratings and reviews. It’s easy to follow up with customers post-purchase with a link to your Facebook page. You can even track your links and send nudges to people who haven’t clicked yet.
However, if you’re looking for a quick and easy way to get more Facebook reviews directly on your business page, ensure that you have the right strategies in place.
When you buy Facebook reviews, you not only cheat your customers, but you cheat yourself. Even bad reviews give your business the chance to mend fences and improve your products/services.
It’s always best practice to encourage more reviews from real customers. This way, you’ll yield a more positive (risk-free) ROI!