Verified SMS, a tool developed by Google, is the newest way for marketers to stand out and identify their brand in a customers’ SMS inbox.
Similar to the blue checkmark system for verified accounts on social media, Verified SMS was created to help reduce the scams that occur from fraudulent text messages posing as different companies.
While the tool is in its beta phase, there are still a few questions on what it is and how exactly it works. For all your answers, check out the high-level overview below.
If you already know about Verified SMS and you’d like to see about getting started, skip ahead to the final section for instructions.
Verified SMS is a texting enhancement tool that helps businesses establish their identity within an SMS message.
When a business with Verified SMS sends a message, their logo and a verification checkmark is shown at the top of the thread—right where a contact’s name and photo would be if you were texting a friend.
In order to gain access to this feature, businesses must go through a verification process with their text marketing provider and Google.
Any text-enabled business can get verified, it just takes a few simple steps.
Once you’ve enabled Verified SMS, you’ll be able to:
Presently, Verified SMS only works on Android phones with the latest Google Messaging app installed. If recipients of your message do not have an Android device, the text will simply go through as usual with no changes or disruption.
As the sender, nothing about your text messages or the service you use will be altered when you activate Verified SMS. The only lift on your end is in the setup.
Once you fill out an application with Google Verified you should receive a confirmation email with a Google Verified account ID. Simply share that ID with your text marketing service along with your logo, business name, and description.
You can then resume sending text messages as usual. Thanks to the RCS technology now enabled on the backend of your account, your messages will run through the message app on any Google phone. If it’s a Verified SMS message, the logo and checkmark will be added to the message automatically!
Google verifies every text you send instantly.
SimpleTexting is currently one of the few text marketing providers working with Google to run a beta version of this service.
Want your business to be among the first brands to get Verified SMS? Click here to fill out an interest form.
We’ll reach out if your organization is a good fit to receive early access!