Success Story
How Family Focus Eye Care provides patient education and saves staff time with SMS
Overview
Company: Family Focus Eye Care is a full-service optometry practice led by Dr. Travis, focused on delivering personalized care and patient education in a friendly, professional setting.
Challenge: Dr. Travis needed a better way to share educational resources with patients after appointments that offered more than his current texting platform—which had limited message length and required manual data entry.
Results: Uploaded patient data instantly to make texting easy and fast, sent richer educational texts, and boosted overall patient education by 40%.
At Family Focus Eye Care, Dr. Travis knew his patients needed more than just basic SMS appointment reminders—they needed education. But with limited time and staff, educating patients between their visits was a challenge.
“I already had a texting service,” Dr. Travis says, “but it had limits on how many characters I could use. I wanted to send more information—especially links to YouTube videos to educate patients after exams.”
That’s when he turned to SimpleTexting, which enables him to easily send both SMS messages and media-rich MMS messages.
With SimpleTexting, Dr. Travis could finally send longer messages and include links to helpful videos on topics like dry eye treatment and glaucoma symptoms.
“Since it’s primarily an educational tool, I’d say we’ve seen a 40% increase in patient education,” he estimates. “It’s tough to quantify exactly, but patients are more informed about their care.”
This improvement has been especially valuable for conditions like flashes of light, glaucoma, and dry eyes—where informed patients make better decisions and follow-through with treatment, which leads to improved patient outcomes.
Smarter workflows, less manual work
Another major win? How easily SimpleTexting integrates into the eye care clinic’s daily workflow.
What was a pleasant surprise was that I could upload my database from my electronic records right into the texting service. We usually have to manually enter data into our medical devices—so it was very nice to just upload it and have it ready.
That means his follow doctors and staff members don’t have to stop what they’re doing to manually enter contact info or patient personalization for every message. It’s all there—ready to go when a patient opts in. “We just type the name and send. Very nice. I really like that.”
By switching to SimpleTexting, Family Focus Eye Care improved both the patient experience and the team’s efficiency. The platform not only saves staff time—it makes patient education easier and more impactful.
