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How to Write (and Send) Your Restaurant’s Opening Soon Message

Got a restaurant opening coming up? Use these tips and templates to write the perfect “restaurant opening soon” message.

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All the hard work you’ve put into getting your restaurant ready to open is about to pay off.

Now you’ve just got to get people in the door. What do you say? And once you’ve written your message, how do you send it out? 

Luckily, we’ve come a long way since the days of banners and sign-spinning employees. Now, you can market your restaurant “opening soon” message in front of thousands of eyes at once.

Whether you’re most comfortable with social media, text messaging, emails, or even good old-fashioned flyers, you have plenty of options on hand for attracting customers to your new restaurant or location.

This article will break down how to write the perfect restaurant opening soon message, along with some tips and options for how to send it. 

How to Write An Opening Soon Message

First things first: what goes into an effective restaurant grand opening announcement?

Although it depends on how you choose to send your message, there are a few components you’ll want to include no matter how you write it up.

1. The time and date

It sounds a bit obvious, but it still needs to be said. Let people know when you’re opening your restaurant (and remember to include your business hours) so they can plan to attend.

2. A location 

Again, basic details on where you’re opening your restaurant are a must. This is even more crucial if you have more than one location.

3. A strong CTA

By “strong,” we don’t mean “order people to show up at X hour on X day.” We simply mean that you should end your announcement with an invitation that interests the reader and compels them to come for a visit.

This could be something like, “Join us for good fun and exclusive offers,” or, “RSVP at the link below for a special coupon.”

You’ve got the basics. If you include those three pieces, you’ll be off to a great start. 

That said, there are a few other pointers to consider if you want to take your restaurant’s opening soon message to the next level.

  • Keep it short — No need to write a novel within your announcement, just stick to the basics, like location, time and date, and a solid CTA.
  • Include some eye-catching visuals — Remember to make your branding front-and-center. Add your colors and logo to the announcement, and feel free to get creative.
  • Tease the perks — Mention any special activities or offerings at your event (and if you’ve got pictures to share of your signature dish, consider using them here).

Now that you know how to write your announcement and what to include, it’s time to plan out how you want to send it. 

How to Send Your Opening Soon Message

You have plenty of options when it comes to sending an opening soon message for your restaurant. Let’s compare a few. 

Press Release

Want to catch a lot of eyes, even if you don’t have a lot of existing people to advertise to? Write up a short press release and send it out to local news outlets. 

Not sure where to start, or never sent a press release before? There are plenty of free press release distribution services across the Internet to help you get started.

Email

Email is a tried-and-true method of making important announcements if you’ve already got a list of people to receive them. 

Services like Evite will help you put together a visually appealing, professional invitation in just a few steps.

You can then load your email into an email marketing platform to make sending–and tracking engagement afterward–a snap.

Print Ads

Of course, if you’re looking to bring your community together for your restaurant opening, your best move is to get out into your community and spread the word.

Consider posting flyers on neighborhood bulletin boards in local businesses or other popular spots in town. 

Source: Alpha via Flickr

If you’re opening a second or third location for your restaurant, include your opening soon announcement in the window of your original location or on the menus.

SMS

Mobile marketing is our favorite method for sending out invitations and other big news (surprise). 

With an online SMS service, you can create your announcement and schedule it to send to hundreds or thousands of contacts at once. 

SMS also allows you a lot of space to be creative. Include an image of your new restaurant or an RSVP link where contacts can register to attend. 

Pro tip: Don’t have many text contacts yet? Send out a keyword through email or on your storefront so that customers can sign up to receive your announcement over text.

Example Opening Soon Messages

Now you’ve got all the knowledge you need to create the perfect opening soon announcement for your restaurant.

If you’re feeling a little overwhelmed or still don’t know where to start, we totally get it. For some easy inspiration, use these templates.

Second Location Opening Announcement

Let your existing customers know that they’ll soon have a new location to visit for the food they love.

Annie’s Diner is coming to Midtown!
Join us Friday, March 18th, at 5:30 PM for the opening of our 8th Street location.
We’ll be:
Raffling gift cards
Debuting new specials
And more…
5645 N 8th Street
Come out and celebrate with us!

SMS Announcement

Send your announcement out in a way that’s sure to make your contacts notice.

Today 10:00 AM
It’s almost here–you’re invited to our Grand Opening celebration on 9/25, 6:00 PM. RSVP at [link]. Join us for new specials, prizes, and more!

Neighborhood Ad

Get your opening soon message out to the community in places where they already gather.

We’ve got exciting news!
Good Day Deli opens next Saturday, August 8th, at 12 PM, and we invite you to celebrate with us.
Bring the whole family for an afternoon of fun and great food (and a few special surprises).
Text GOODDAY to (856) 654-7865 for updates and an exclusive coupon.
We’ll see you there!

The Final Word on Restaurant Opening Soon Messages

Nothing starts your restaurant out on the right foot like a stellar opening celebration. If you want a big crowd, you’ll need to draw them in with an eye-catching, welcoming announcement. 

We hope these tips and templates have given you a strong start as you craft your opening soon message.

Want a head start on sending your message to the masses? Get started with a 14-day trial of SimpleTexting, completely free.

Lily Norton
Lily Norton

Lily Norton is a copywriter at SimpleTexting. She is focused on helping you connect and communicate with your audience with more ease and efficiency than ever through text messaging.

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