Navigating SMS

The number of direct-to-consumer (DTC) brands investing in text to buy shows us what the future of e-commerce looks like. Here’s why.

With automated SMS order updates, you ensure customers are kept in the loop. Here’s how to send them.

We surveyed 1,000 smartphone owners across all 50 states to find out exactly which pleasures Americans would sacrifice to keep their smartphones.

Whether you run a salon, dentist office, or gym, text messages can empower your business to re-open safely.

Find out what an abandoned cart recovery rate is, how to calculate it for your e-commerce store, and how to improve it.

One of the most important things you can do as a marketer is grow your audience. Use these tips to grow your SMS subscriber list and collect phone numbers.

From the subtle art of smart upselling to tips and tricks for personalization. Learn how to optimize your customer service strategy to drive more sales.

Find out how text-enabling your youth ministry can lead to higher event attendance and greater engagement with your church.

If you want a true multi-channel customer service offering, then you need to support text messaging. Here are some ideas on how your call center can get started.

Including helpful, useful information in your texts, rather than just your product or service itself, can pay dividends. Here’s how to do it.

Learn what makes a successful in-store message display as well as how text-enabling your ad can be the key to driving more sales.

Growing lists is a great thing—as long as that growth is meaningful. Pre-checking opt-ins can set your marketing efforts up for failure. Here’s what to do instead.

Learn about the art of writing the perfect review request as well as how you can use texting to boost the efficacy of your ask.