As the number of new COVID-19 cases continues to increase, more healthy individuals are at home in self-quarantine. This poses a significant challenge for remaining active. While some of us are happy to have a valid excuse to skip the gym finally, the WHO recommends people undertake 150 minutes of moderate-intensity or 75 minutes of vigorous-intensity physical activity per week.
Several gyms, yoga studios, and CrossFit boxes around the country now offer online classes that are either on-demand or live.
While fitness entrepreneurs already spend time putting together the perfect class, choosing the best exercises, selecting the right playlist, and rehearsing it, even seasoned vets are still figuring out what the shift to online involves.
There is one key factor in the success of both your gym’s online and physical classes: attendance. Attendance is especially crucial if you charge on a per-class basis and rely on the revenue.
In this article, we focus specifically on four ways you can use text message marketing to drive participation. Yes, SimpleTexting is a text marketing service. Our love of texting aside, the best way to communicate with people in a time of upheaval is through the channel with 98% open rates and 30% click-through rates (CTRs).
Plus, people now receive COVID-19 emails from dentists, shoe brands, and that project management software they tried three years ago. It’s easy for your gym’s online class offering to disappear among the noise. Compared to email, SMS engagement is six to eight times than what businesses usually achieve with email marketing. We can hazard a guess that this is much higher during the COVID-19 crisis.
Here are several easy ways to use SMS to fill up your online classes and grow an even broader online tribe of loyal fitness fans.
If you already use SMS, then you can skip this part. If not, here is what it takes to start texting your customers today. (Spoiler alert: it’s easy.)
Start your 14-day free trial and get 50 outgoing text messages, unlimited incoming messages, full access to all our powerful features, and dedicated support 7 days per week. You can use your trial account to test out the process.
By default, every SimpleTexting account comes with a 10-digit toll-free number capable of sending texts to large groups at once.
Many local governments now offer COVID-19 related text alerts. To sign up, all people need to do is text in a word. The same idea applies to texts aimed at increasing attendance at your gym’s online classes.
Now it’s time to let your members know that they can sign up for text alerts. There are many ways to do this, but here are five tried-and-true strategies that organizations use to build their lists.
1. Send an email to your customers or staff with your keyword
2. Post on social media
3. Add it to a sticky bar on your website’s header
5. Include your keyword and number in your email signature
6. Mention your keyword on your phone’s answering message
This 90-second video explains how easy it is to send your first SMS campaign.
Whether you’re just starting out with online classes or recently started running them due to the coronavirus, these approaches and templates can help you boost attendance.
One of the first texts you should send is a simple message letting your members know that you are offering online classes. Here’s an example:
Even though COVID-19 has changed people’s daily routines, there are still certain constants in our lives. When people exercise they are motivated by incentives, even if it’s just beating their personal record. You should consider sending out weekly challenges and providing prizes for whoever wins. Bonus points if those prizes include a charitable donation.
While you may be a master of in-person classes, online classes are a different world. The first step to increasing online class attendance may center on improving the classes and learning what you are–and aren’t–doing well. Feedback could focus on scheduling, or excluding exercises that are too technical without someone present to correct form.
Chances are if you see a pattern and can fix it, more people will attend your online classes.
Given that we are living through an unprecedented time, people are likely to have questions. Maybe a member at your gym is training toward an Olympic lifting competition and worries all their progress is lost. You could offer a texting hotline where people can text you with questions, bounce ideas off of you, or seek support for meeting their fitness goals.
You can use this opportunity to shape your online classes and promote existing ones.
Throughout March we’ve seen several gyms use text messaging to invite members to join online classes with great success.
We’ve also seen fitness entrepreneurs utilize SMS as a way to share resources with their members in an effort to help them stay active and healthy. There are a host of other creative ways you can engage your members while keeping your distance.
With the ever-changing landscape of the coronavirus pandemic, gyms and fitness entrepreneurs have adapted by offering online classes. Thanks to your agility, we can all still get our sweat on while following rules around social distancing.
We hope the ideas above help spark some fresh approaches to increasing attendance at your gym’s online classes. And most of all, stay healthy and safe
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With SimpleTexting, the YMCA of South Hampton Roads can send time-sensitive updates and booking confirmations to its members.Read