Ever searched high-and-low for HVAC marketing ideas only to find the same vague “improve your website” advice?
Not knowing what to do for your next big marketing campaign or push is one of the biggest reasons why most HVAC business owners do nothing or stick with the status quo.
We get it. No one wants to waste money or time on strategies that don’t work.
That’s why we put together these nine HVAC marketing ideas. They’re not the same recycled tips and tricks that you see time after time.
We spoke with leading HVAC marketers to see what novel strategies they’re using and the kinds of results they’ve been able to achieve with them.
This is a great way to put your business in front of potential customers for free. All you need to do is go to Twitter’s advanced search.
Then search for tweets with keywords like “cold”, “heat”, “heater” around your vicinity. You’ll find that many of these people need your services.
Tweet at them or just Favorite and/or Retweet their tweets. They’ll become curious and come check you out.
Some reputation management tools allow you to publish jobsite check-ins with captions and photos directly to your website.
This content creates more social proof and ranking opportunities as it adds geo-location and microdata schema to key webpages–providing a boost to local SEO.
It’s a strategy that HVAC Webmasters has used to grow monthly web traffic for one Georgia-based client by 159%.
Most HVAC companies have a specific service area. So, you need to target people that fall within it. Cue local SEO.
There’s a lot of advice around local SEO strategies. Most tell you to:
These are essential steps to take. But one less well-known strategy is to build content around local problems. Here’s an example from a Vancouver HVAC company.
Every region has climate and other factors that impact HVAC systems–and these are the kind of searches you should target.
Brandon Spears has worked with over 70 HVAC companies across the U.S. in the last six months with his agency DoublexHVAC. His advice to HVAC marketers is to get creative with offers.
Nextdoor is an app that creates a social media environment exclusively for a single neighborhood or small subsection of a larger city/town.
On it, HVAC companies are among the most searched and recommended businesses. Here’s an example of a HVAC company’s Nextdoor profile.
To get started, you need to:
One genius way to market your HVAC business is to give out “maintenance magnets.”
These flat magnets are the size of a business card and have maintenance tips written on them. At the bottom, you can include a little line that says: “Put this on your heater.”
The next time someone has an issue with the heater, they’ll see your contact information as they’re trying to figure out what’s wrong and call or text you.
One less talked about HVAC advertising channel is Groupon. If you’re skeptical, consider that every day, 547,000 Groupon coupons are redeemed, which is approximately 22,000 coupons every hour.
You can use it to sell “clean and check” services, which allow you to get a foot in the door. You can check the units, and then upsell if parts are needed for repair or there’s a bigger problem.
It makes you some money, and positions you as the go-to HVAC guy for homeowners who bite on the offer.
Door hangers work–but that doesn’t mean blanketing a neighborhood with them.
Use targeted door hangers and deliver them to the homes immediately surrounding one of your projects. A targeted door hanger message might include something like, “We just serviced your neighbor’s heating unit…”
One HVAC company in Austin was able to turn a $50 investment in door hangers into $15,000 in new business using this strategy.
There are two pain points that SMS marketing solves for HVAC businesses.
Number one, you can avoid endless phone tag and unanswered emails when following up with leads. Number two, you have an affordable, effective, and easy-to-manage way to drive repeat business.
Wherever you have been in business for decades or are just starting out, the HVAC marketing ideas above should help you generate new business.
Remember though, “set it and forget it” doesn’t exist in modern marketing. Continue to test copy. See how customers react to different types of promotions. Add new touch points.
In other words: never stop trying to improve.
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