While instances of SMS spam are far less common than other digital scams, it still exists. Learn the signs of text spam and how to protect against it.
Spam. While also a delicious salty meat, the kind of spam we’re talking today is of the scammy junk text variety.
We’ll start with a disclaimer: most text marketers are legally and appropriately using text marketing tools. But a few industry bad apples can cause mistrust from carriers, consumers, and agencies like the FCC.
We understand why some people are guarded against giving out their mobile number. However, there are so many benefits to you as a consumer when it comes to texting with your favorite brands and organizations.
As an industry leader it’s our mission to make you feel informed and comfortable about your data, privacy, and most importantly, your phone number.
Because the text marketing industry is so well-regulated, there are a lot of rules a brand has to follow if they want to text their customers. These rules give you (the consumer) the ultimate say as to who can and can’t message you.
This also means that if these rules are being broken it’s a dead giveaway that you’re receiving a junky text.
Here are some of the rules a text marketer must follow:
If you’re ever unsure if a text you’re receiving is spam or not, err on the side of caution. A quick Google search, scan of a website, or message to customer support should be able to verify a texter’s identity.
💡SimpleTexting Tip: If someone from a business is texting you individually (as opposed to sending a text blast to a list you’re a part of) they may be sending a transactional text, which can have slightly different consent requirements under the TCPA.
On the flip side, there are some other things you can look out for that will likely be an indicator that a brand that is paying attention to compliance:
Now that you have a better idea of how to spot a junk text message, what do you do next? While it’s always an option to just ignore or delete it, you have some alternatives.
To dispel your fears, simply receiving a spam message doesn’t necessarily put you at risk. Most of the time, replying “stop” to a message will get you unsubscribed from whatever list you’re on, However, here are some additional steps you can take to reduce the chances of receiving more pesky spam messages:
2. You can report the suspicious message to your mobile carrier.
None of this information is meant to scare you or deter you from texting with brands. However, a lack of information can result in all text marketers getting a bad rap. The purpose of this piece also isn’t to lead you to believe that text scams are a highly common phenomenon.
Once again, due to the highly regulated nature of text marketers, you’re far less likely to see spam texts than say—crank calls or phony emails.
Guarded with this basic knowledge of what does and doesn’t fly in the world of SMS, you’ll be more than protected against the scammers of the web!
💡Disclaimer: Please note that this advice is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.
Meghan Tocci is a content strategist at SimpleTexting. When she’s not writing about SaaS, she’s trying to teach her puppy Lou how to code. So far, not so good.More Posts from Meghan Tocci
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