Just when you thought your multi-media marketing strategy had reached peak performance, video marketing came knocking on the door demanding space at the table. Not only has the number of businesses investing in video marketing increased, but nearly 83% have reported back a positive ROI!
Video content is a great way to visually show off your brand. But it has benefits that extend beyond just entertainment. Learn how to master the art of video communications and work it into your existing text marketing strategy.
Videos are the real star of the meal. As original storytelling mechanisms they take a little more time to create, but the payoff can be great…
So, what is it about videos that sticks? Why do customers gravitate towards them no matter what else is on the page? We have a few theories:
As great of a tool that video is, you don’t want to overdo it. If you’re trying to decide if it’s an appropriate context to utilize video, it’s best to stick to the situations where video really shines.
An example of a company who dominates video content is Newell Brands. Home to household names such as Sharpie, Rubbermaid, Marmot, and Coleman, Newell reaches their target audience with each brand through video.
Now, you might be wondering why you’re reading about video marketing on a website all about texting. But the two are more connected than you might haver thought. 90% of consumers watch videos on their mobile devices.
Check out their Youtube channel for some inspiration. Whether it’s shining a light on company culture, or showing customers unique ways to use their products, Newell has mastered the art of video.
There are two ways to send a text message: via SMS or MMS. SMS is a traditional text message built to support words and links. MMS on the other hand was developed to send rich media like photos and videos. While both are capable of sending video files, they’ll show up a little differently depending on how you send them. But more on that in a moment.
There’s one important thing you should keep in mind before you start texting out videos. It has to do with the size of your file.
If you want to attach a video so it appears directly in your message, your video must be 1 MB or less. If you know your video is going to be longer, you may instead want to send it as a link, which is the first method we’ll walk you through.
💡SimpleTexting Tip: It’s also important to note that MMS is only available on some short codes. If you are using a toll-free number, these are the file types accepted:
If you want to send your subscribers a video larger than 1 MB, you will have to do this via a link. You can send that link via an SMS message.
The result is a message that looks like this to recipients. When they click the link, they will be redirected to view your video.
Once again, we’ll reiterate that in order to send a video directly in a text message, the file must be 1 MB or less. If your file size is larger than that, you can attempt to compress it. Depending on your level of expertise, there are a few ways to do this.
If you have the software, the easiest way to do this is through Adobe Premier. Here, you can directly set your compression to a major amount (aka 1 MB). There are other free tools out there that take a few extra steps, like HandBrake, or Wondershare.
Once your video is compressed, you need to ensure it’s saved as either MP4, or AMR. Once again, there are plenty of free tools on the internet that can assist you with the conversion.
From there you’re ready to send your video!
No matter how you decide to send your video, just remember that you’re always telling a story! Keep that as well as your customers front of mind and you’re sure to join the thousands of marketers who are taking on mobile video marketing like rockstars.
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