A short code is a 5 or 6 digit telephone number that’s commonly used by brands to send both SMS and MMS messages to their subscribers. These numbers are short by design as they’re meant to be easy to remember.
What are the Different Types of Short Codes?
There are two types of short codes, known as random and vanity dedicated short codes.
- Vanity Dedicated Short Code: A dedicated vanity short makes your number extra memorable, especially if you make it spell something out on a cellphones’ keypads. For example, 32623 spells out the word DANCE.
- Random Dedicated Short Code: A random dedicated short code is a number that’s randomly generated. Random dedicated numbers offer all the same functionality as vanity short codes.
Dedicated and vanity short codes are leased from the Common Short Code Administration (CSCA) who maintains a master database of available, reserved and registered short codes. The cost of leasing a short code starts at $1,000 per month and also involves a one-time setup fee. The setup fee can vary depending on whether you use a random number or a vanity number. (We never markup the price of a short code.)
Why Use a Short Code?
Short codes are best for high-volume messaging and if you plan on using keywords often.
However, if you don’t have the budget, toll-free numbers provide many of the same benefits as short codes. They have a high throughput, meaning they can be used to send many messages at once. Plus, you can use them for two-way messaging. That’s why every new SimpleTexting account comes with a complimentary dedicated toll-free number.
How Do I Get a Short Code?
If you’d like to use a dedicated short code, start a conversation with our onboarding team by clicking the blue chat bubble in the corner of your screen. We’ll put you in touch with a member of our team that handles this to discuss your needs and explain what’s involved.
We have over a decade of experience with short code texting, so we’ll guide you through the entire process to make it as smooth as possible.