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SimpleTexting vs. Zipwhip

Zipwhip Alternative

Zipwhip shut down at the end of 2023 leaving tens of thousands of businesses without an SMS provider. Luckily, there are plenty of Zipwhip alternatives, including SimpleTexting, which offers a much bigger menu of automation features than Zipwhip.
We’ve created this guide to show you how SimpleTexting can take over everything you used Zipwhip for, plus how it can help you enhance your SMS marketing efforts with even more features.

SimpleTexting: Best for communicating with customers on autopilot

The basics

SimpleTexting’s business text message service lets you connect with your audience in two distinct ways:

  1. Via bulk messages sent to large segments of your audience.
  2. Via individual one-on-one messages triggered by keywords and phrases.
The prime motivation behind SimpleTexting is to automate customer communications so you don’t have to enter manual back-and-forths to answer common questions and queries. You can automatically schedule and send text messages based on factors like previous purchases, loyalty status, and engagement levels, as well as deliver bulk announcements about upcoming launches or discounts.  Every message is stored in your internal dashboard where you can track responses, tag recipients based on their actions, and group together like-minded customers.
example of a business text

Pricing

SimpleTexting uses a flexible credit system, where each text message requires one “credit”. For just $39 a month, you can send up to 500 text messages, which increases if you want to send more messages. 1,000 messages is $59 a month and for 2,000 messages, it’s $89 a month. 

You’ll also need to pay a one-off $4 carrier registration when you get started. There are additional costs for adding team members to the dashboard ($20 a month per team member) and if you want to add extra numbers to your account ($10 a month for each additional number). 

Use the pricing calculator to figure out how much you’ll pay each month.

price tag icon

Pros and cons of SimpleTexting’s pricing model

The biggest benefit of SimpleTexting’s pricing model is its flexibility. You can upgrade and downgrade each month depending on your projected output and add team members when needed, which means you only pay what you need to pay each month. You’re not tied into a lengthy contract and can change your subscription at any time. 

The downside is that it can be tricky to predict how much your SMS fees will be each month. However, this can work in your favor, because the amount you pay will essentially move up and down with your revenue based on the idea that the more messages you send, the more revenue you’ll generate and vice versa.

Free trial?


Yes, you can try SimpleTexting for free with a 14-day trial—no credit card needed. You’ll get 50 messaging credits to play around with so you can preview the platform’s features and get a feel for its capabilities. 

SimpleTexting’s top features

Build one-on-one relationships 

One of the main reasons Zipwhip customers move to us is that the Zipwhip SMS inbox is very limited. With SimpleTexting, you can: add emojis, create notes and templates, change conversation statuses, and filter/manage conversations.

If you want to offer text-based customer service or sales, you can with SimpleTexting’s SMS inbox–at no extra cost.

No limit on keywords or contacts 

With SimpleTexting, we offer you the ability to create unlimited keywords with any plan, even our starter plan. Zipwhip ‘s starter plan comes with no free keywords.

With Zipwhip, you’re also limited to messaging only 100 contacts per group, while SimpleTexting lets you message as many contacts as you’d like at once.

Send instant replies to hot prospects

If you want to get back to customers with lightning speed you have to be available 24/7 with Zipwhip.

With SimpleTexting, you can respond to inquiries automatically thanks to our advanced auto responses, or keyword triggers. Follow up with leads, make appointments, and answer FAQs all without lifting a finger.

How you can use SimpleTexting to increase sales and customer satisfaction

Nurture potential and existing customers

Manually responding to every customer or inquiry is time-consuming—but you don’t want to miss out on a potential sale. SimpleTexting’s automations let you send recurring campaigns at your chosen times, trigger messages from other apps, and send auto-replies to FAQs when you’re not able to respond. 

Deliver first-class customer service 

Text messages are one of the quickest ways to answer a customer’s question or query—in fact, our survey found that 41% of people prefer to ask businesses questions via text over other channels like email and phone calls. 

SimpleTexting lets you send automated responses to customers or send more complex queries straight to a live agent.

Deliver timely marketing messages

Bulk send your latest promotions and announcements to a list of recipients or segment your customers based on their previous purchase history, interests, or loyalty level to personalize your marketing campaigns. 

As well as plain text messages, you can send MMS with images, videos, audio, GIFs, and PDFs to further engage potential prospects.

Pros of SimpleTexting

  • Easy, quick, and simple to setup

  • Shortcodes and automated keywords make it easy for customers to sign up to receive messages

  • Bring together all SMS communication in one handy dashboard

Cons of SimpleTexting

  • Some users have had difficulty using the platform for more than one purpose (e.g. toll-free texting and shortcodes)

  • Tagging options are relatively limited

  • You can’t roll over unused credits to the next month

Top industries SimpleTexting serves

  • Car dealerships

  • Ecommerce

  • Education

  • Events

  • Fitness

  • Healthcare

  • Non-profits

  • Real estate

  • Religious groups

  • Restaurants

  • Retail

SimpleTexting G2 reviews

SimpleTexting G2 Rating:
4.7 stars (top 50 customer service products in 2023)

SimpleTexting Capterra reviews

Capterra rating: 4.7

SimpleTexting Trustpilot reviews

Trustpilot rating: 4.5

SimpleTexting Software Advice reviews

Software Advice rating: 4.7

Zipwhip: Was best for sending mass group texts

The basics

In its heyday, Zipwhip was a flagship text message provider. It actually invented high-volume texting on toll-free phone numbers instead of using shortcodes (a different type of opt-in messaging primarily used for one-way automated marketing campaigns). 

Zipwhip helped small businesses streamline their customer communications with scheduled messages, auto-replies, and easy-to-access engagement metrics. In 2021, it was acquired by Twilio, who then decided to sunset the platform in late 2023.

Pricing

Zipwhip’s prices started at $19 a month for the start subscription. This increased to $49 a month for unlimited, but it also offered a Premium tier for $99 a month. Zipwhip’s user base was primarily made up of freelancers, sole traders, and small businesses, which explains why the price point was so low. It did offer a free trial for people who wanted to test out the provider’s features before investing. 

Zipwhip’s top features

Group messaging

Zipwhip was one of the first providers that made it possible for businesses to send bulk messages to large lists of contacts.

Bulk uploads

Businesses could bulk upload contact details into their Zipwhip dashboard to store and organize. It was then possible to filter contacts by key information, such as job title and location.

Automated messages

Zipwhip enabled businesses to schedule and send automated messages to customers based on conversational triggers.

Zipwhip pros

  • Very affordable price

  • Easy to store, organize, send, and receive text messages

  • Both a desktop and an app version

Zipwhip cons

  • Send time can be unpredictable

  • Customer service is lacking

  • No longer in service

Top industries Zipwhip served

  • Healthcare

  • Fitness

  • Retail

  • Veterinary

  • Automotive

  • Legal

  • Education

Zipwhip Capterra reviews

Capterra rating: 4.6

Zipwhip Trustpilot reviews

Trustpilot rating: 2.9

Zipwhip Software Advice reviews

Software Advice rating: 4.6

Why Choose SimpleTexting Over Zipwhip?

Since Zipwhip ended its services on December 1, 2022, now is the time to switch business texting software. See below why SimpleTexting is more than just a cost-effective text marketing service alternative to Zipwhip.

FeaturesSimpleTextingZipwhip
Free trial
Rollover credits
Unlimited mass texting
Unlimited text contacts
Text-to-join keywords
Click-to-text mobile signup
Web signup forms
Text-to-vote polls
Text-to-win sweepstakes
Text-to-pay billing system
Data collection for text subscriber data
SMS contact lists and segmentation
Two-way conversational texting
Free incoming SMS
Text message templates and saved replies
Autoresponders/automated text messages
Recurring texts
Text message scheduling
Automated birthday texts
Text message drip campaigns
AI text message creator
Self-cleaning text contact lists
SMS API
Zapier integrations
Mobile apps (Apple App Store, Google Play)
Team members and assignments
Multiple text number support
Email sending/marketing
Mobile push notifications/marketing

Can I transfer my Zipwhip number to SimpleTexting?

Yes!

You can transfer your phone number from Zipwhip to SimpleTexting. Simply follow the easy process after you start your free SimpleTexting trial.

Why SimpleTexting Is the Best Alternative to Zipwhip

Build 1-on-1 Relationships

One of the main reasons Zipwhip customers move to us is that the Zipwhip SMS inbox is very limited. With SimpleTexting, you can: add emojis, create notes and templates, change conversation statuses, and filter/manage conversations.

If you want to offer text-based customer service or sales, you can with SimpleTexting’s SMS inbox–at no extra cost.

Image for Build 1-on-1 Relationships

No Limit on Keywords or Contacts

With SimpleTexting, we offer you the ability to create unlimited keywords with any plan, even our starter plan. Zipwhip ‘s starter plan comes with no free keywords.

With Zipwhip, you’re also limited to messaging only 100 contacts per group, while SimpleTexting lets you message as many contacts as you’d like at once.

Image for No Limit on Keywords or Contacts

Connect With Customers Faster

If you want to get back to customers with lightning speed you have to be available 24/7 with Zipwhip.

With SimpleTexting, you can respond to inquiries automatically thanks to our advanced auto responses, or keyword triggers. Follow up with leads, make appointments, and answer FAQs all without lifting a finger.

Image for Connect With Customers Faster

Billing Flexibility

With Zipwhip, you have no option to pause your account like you can with SimpleTexting.

Plus, we don’t stop you from sending more messages than your plan allows, we charge you at a per-message rate. That means if you need to send more texts one month, you can without having to upgrade your plan.

Image for Billing Flexibility

More Pricing Tiers

Cost isn’t everything, but did you know you can save hundreds only using what you need with SimpleTexting?

The best part is you still take advantage of the same–and even more–features at every price point. It’s a no brainer.

Image for More Pricing Tiers

Free List Growth Tools

Zipwhip offers a click-to-text button, which is great. So does SimpleTexting.

We also provide our customers free of charge graphic generator and a mobile sign-up widget they can place on their website. The latter is particularly powerful for customers with keywords on a toll-free number.

Image for Free List Growth Tools

Read What Real Customers Have to Say About SimpleTexting

Hear what others have to say about how we measure up to the competition.