E-commerce SMS templates to make your messaging easy and instant

E-commerce SMS templates are a big help to any business owner looking to get the most bang for their communication buck.

After all, SMS marketing is a diverse communication channel that’s helpful in all kinds of use cases, but with that kind of versatility, it can be tough to pull the right words out of thin air.

Luckily, you don’t have to. Here are templates you can copy and paste to serve a whole range of functions plus some tips and tricks for sending effective e-commerce SMS messages.

Our top 12 e-commerce SMS templates

You came for templates, and templates you shall have. Here are twelve e-commerce SMS templates for nearly every occasion.

Subscriber welcome

Product launch announcement

Rewards program welcome

Re-engagement text

Personalized product recommendations

Restock alerts

Holiday sale announcement

Customer feedback request

Item delivery update

Abandoned cart reminder

Customer service invitation

Order confirmation

How to send e-commerce SMS messages

Now you’ve got the content, so it’s time to talk about how to send it. While the process varies depending on your SMS platform, I’ll walk you through a few popular options in SimpleTexting.

Campaigns

Campaigns are a great way to get a single message out to a lot of contacts at once in just a few easy steps. Here’s how it works.

1. Once you’ve logged into your SimpleTexting account, choose Campaigns from the left-hand menu and hit New. 
2. Name your campaign and write out your message.

3. Choose the contact list that will receive your message.
4. Decide whether to send your message immediately, set it to send in the future, or set it to recur.

Inbox

If you’re only sending your message to one subscriber or a few of them, the inbox is your best bet.

1. From the left-hand menu, select Inbox.
2. Open an existing conversation or start a new one. 
3. Type your message into the message box and either hit Send to send immediately or choose the clock icon to schedule your text for the future.

Integrations

Third-party integrations offer a lot of flexibility for e-commerce business owners who want to automate their texts based on audience behaviors like making a purchase or adding items to their wishlist.

Using Zapier, you can connect your SimpleTexting account to tools you already use to trigger automated texts and reduce your SMS marketing workload.

If you’re a fan of Shopify, SimpleTexting offers integration with their platform as well. Looking for something entirely unique? No problem. Our team is happy to work with you to create a custom integration.

E-commerce SMS best practices

Before you hit “send,” let’s cover a few key best practices to keep in mind.

• Stick to the basics. Even if you’re using a longer message format like MMS (which allows for 1600 characters), the beauty of text messages is that they’re short and easy to read. With that in mind, only include the information your contacts will need and consider adding a link to further details.
• Keep response times low. According to Hubspot, 82% of consumers consider an immediate response important when they have sales or marketing questions, and 90% feel the same when bringing up a customer support issue. Turning on notifications can be a big help here.
• Personalize when possible. 61% of customers expect brands to personalize experiences based on their preferences, so personalizing your messages is a big part of meeting your subscribers’ expectations. Use any details they’ve shared with you (like names, locations, product preferences, etc.) to make your messages more targeted and specific.
• Have express written consent from your contacts. Not only is this a requirement for staying in compliance with text message industry laws and regulations, but it also ensures that you’re sending messages to an engaged audience that wants to hear from you.
• Be mindful of your sending frequency. How often you should text your contacts depends on your specific business and goals, but use your best judgment. Try to stick to one or two texts a week. Always be sure to let your subscribers know how often you plan to text them in your opening compliance message.