Introduce the concept of using SMS text messaging as a powerful tool for concert promotion, highlighting its high open and response rates. Mention how SMS can be integrated with other marketing channels for a comprehensive promotional strategy.
Discuss the effectiveness of SMS text messaging in reaching concert-goers quickly and effectively.
Include information on the high open rates of SMS, with most texts being read within minutes, making SMS ideal for sharing time-sensitive information such as concert updates, venue changes, or urgent notifications.
Explain how automated SMS reminders can keep concert-goers engaged and how using SMS for follow-up messages can encourage customer feedback for future improvements.
Discuss how SMS can be used to provide instant updates, ticket purchase links, and exclusive offers, enhancing audience engagement and satisfaction.
Outline how SMS can complement other marketing efforts to amplify the concert promotion strategy.
Describe the benefits of pairing SMS with email campaigns to ensure effective communication and a cohesive promotional effort.
Discuss how SMS can be integrated with platforms like Facebook Event Pages to enhance event visibility and participant engagement.
Explain how SMS can drive traffic to local gig listings and distribute press releases, reaching wider audiences with minimal effort.
Explore innovative strategies and features that can enhance the impact of SMS marketing for concerts.
Explain how text-to-win promotions could be used to give away tickets or merchandise.
Use SMS surveys to get feedback from fans.
Highlight the value of using SMS polls to let fans weigh in on event aspects.
Provide a compliance checklist to ensure all SMS marketing efforts align with regulations, ensuring a trustworthy approach.
Present a structured plan or timeline, akin to a “22-Day Single Release Plan,” to maximize the impact of SMS marketing leading up to the concert.
Provide guidance on using SMS to build anticipation in the weeks leading up to the concert, including ticket sales announcements and sneak peeks.
Detail strategies for managing day-of-event communications via SMS, such as reminders and real-time updates.
Discuss how to use SMS for post-concert engagement, gathering attendee feedback, and promoting future events.
Summarize the key takeaways on utilizing SMS text messaging for concert promotion, emphasizing its strengths and integration possibilities. Encourage readers to adopt a multifaceted approach that leverages SMS alongside other channels for maximum impact.
Drew Wilkinson is the Head of Marketing at SimpleTexting. Drew has more than a decade of experience managing successful integrated marketing programs to build brands, raise awareness, and generate demand.
More Posts from Drew WilkinsonWe surveyed 1,000 U.S. consumers as well as 400 business owners and digital marketers to glean key texting insights for 2025.
ReadNo business wants to annoy customers with too many texts. So, how do you get your SMS sending frequency right? Get our advice and explore new consumer research from Sinch.
Read
Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a free 14-day trial today to see SimpleTexting in action.
No credit card required