
Driving Crowdfunding Wins with SMS Marketing
Russell Marketing is a product launch agency that helps startups turn ideas into multi-million-dollar crowdfunding successes. But when email engagement stalled at 30–50%, the team needed a more direct way to connect with backers. By adding SMS marketing with SimpleTexting, they created an extra touchpoint that delivered real-time, high-value updates and built stronger communities around their campaigns.
The results speak for themselves: campaigns like the Comet Smart Nightstand raised over $600,000, and clients like Tempest and COFFEEJACK™ saw record-breaking launches. With SimpleTexting’s ease of use, Mailchimp integration, and powerful analytics, Russell Marketing gained not just better performance but a clear competitive advantage. Read the full story here: https://simpletexting.com/success-stories/marketing/russell-marketing/