Looking for a cost-effective alternative to Attentive? Enter SimpleTexting, the all-in-one text marketing platform you can join right now.
If you’re one of the 60% of businesses looking to increase their SMS marketing budget in 2022, it’s easy to get overwhelmed by the variety of products and services out there.
Deciding which platform is right for you comes down to two questions:
You may think the answer to the first question is: ‘To reach customers, obviously.’ However, SMS marketing comes in a range of different forms.
Do you want an inbound channel for customer service inquiries? Do you want to send and schedule campaigns? Are you acting on behalf of a public figure, looking to promote their music, or increase their personal brand through texting with fans? Think hard about what your main goals are.
Once you’ve understood why you want to use a text marketing platform, it’s time to look at the types of platforms available to you.
This article is going to walk you through two of the most popular text marketing platforms out there: Attentive and SimpleTexting.
Let’s compare the two.
Attentive is an international text marketing platform aimed at eCommerce businesses. The company is focused on making mass messaging as easy as possible for its customers, especially those who run online stores.
For those looking to invest in an eCommerce-first platform, Attentive offers opportunities to integrate across platforms, create auto-responses to ensure no customer is left unattended, and review campaign performance with its analytics feature.
Attentive is a desktop tool, and those interested in the platform must go through a demonstration so they can decide if it’s the right tool for them. Thanks to the demo, Attentive customers know exactly what they are signing up for and are familiar with the platform when they sign up.
While Attentive maintains a leading position in the SMS eCommerce marketing industry, it’s always important to weigh up the pros and cons before signing up to a text marketing platform.
SimpleTexting is a North American text marketing platform. Prices start at $29 and increase based on how many credits a business needs per month to reach its customers – one credit is one message.
You can access the platform by both desktop and a mobile app, enabling you to receive notifications 24/7 from your customers. With Zapier, you can easily build integrations between SimpleTexting and your favorite tools, or even have a custom integration built for you by the SimpleTexting team (free for customers on the $229/month plan or higher).
Features include two-way messaging, mass texting, scheduling and appointment reminders and payment requests. Building subscriber lists is made easy with web forms, keywords and popup widgets.
If you’re considering signing up to SimpleTexting, we have a list of pros and cons you can weigh up before making your decision.
At the core, Attentive and SimpleTexting are both SMS marketing platforms leveraging the need for customer engagement and communication.
While the Attentive website is elusive on details about their platform, SimpleTexting operates on a ‘what you see is what you get’ mantra of transparency.
While recognizing the need for demos, the SimpleTexting demo is self-serve, so you can do it in your own time and without pressure. But our customer support team is available through chat to answer any questions you may have
For eCommerce businesses looking for more guidance on SMS, Attentive’s industry-specific use cases could be worth looking into.
As an overall platform, however, SimpleTexting offers more high-level features to improve business functionality, such as multi-number accounts, unlimited keywords, and an in-house custom integration team.
No credit card required
Alice is a copywriter at SimpleTexting. When not teaching the world about the benefits of business texting, you can find her feeding family, friends and strangers with her latest baking experiment.More Posts from Alice Dodd
Stay up to date on the latest marketing trends, tactics, and strategies when you subscribe to our monthly newsletter.
Third-party cookies have been an instrumental data collection tools for marketers around the world. With Google Chrome's recent announcement that it will no longer support cookies from 2023, what is the alternative to third-party data?Read