Managing Book Orders Made Easy with SMS
When California’s shelter-in-place order forced Yesterday’s Books in Modesto, CA, to close for only the second time in 40 years, owner Paula Kiss knew she had to find a new way to serve her loyal customers.
With more than 100,000 books in stock, building a full online store wasn’t realistic. Paula instead created a simple request form on the store’s website but email follow-ups proved too slow, with missed messages and delayed responses.
That’s when she turned to SimpleTexting. By text-enabling the store’s long-standing landline, Paula could instantly confirm book availability and manage orders through SMS. Customers responded much faster, making the process smoother and more efficient.
Today, Yesterday’s Books continues to thrive with SMS. Paula says 90% of her customers prefer texting over email, and she plans to keep using it, even as the store reopens because it saves time and keeps readers happy. Read the full Yesterday’s Books success story here .
