While these tips are still relevant, we recognize the added challenge of texting a lead with a call to action that asks them to hand over their money.
It may even seem contradictory to write your sales pitch like you’re talking to a friend, considering many people purposefully avoid asking friends for cash.
The following list of sample texts is our solution for the pesky tone, timing, and topic questions that arise when you write and send a sales message.
1. First touch
A first touch text is, well, your first impression when speaking to a contact. That makes it extra important in the overall customer interaction cycle.
Your first touch text should set expectations on what customers will receive from you, introduce your brand voice, and invite the customer to contact you with questions or concerns.
Note: As you can see, all these templates include a brand name. This is an SMS industry compliance requirement, so don’t forget to fill in the name of your organization.
Hi Trish, this is Amy from LoomLily. Thanks for joining our text alerts! As you explore our offerings, reply to this text with any questions you may have.
Hello Brady! Peter from Haven Hill here. Thrilled to have you on board! Have you had a chance to dive into our services? I’m here to guide you and answer any questions.
Whisper Wares: Thanks for joining our community, Bev! Have a blast checking out what we offer. Let me know which products you’re most interested in.
Hey! It’s Linda at Spire Co. Welcome aboard! We’re excited you’ve joined us. I’m only a text message away if you have questions.
Hello Joan, this is Jim reaching out from Ambrose Essentials. Welcome to our text family! Keep an eye on your inbox for text-only coupons and early access to new products and events.
Wag Pet Products: Hey Annie, it’s Russ from Wag! I wanted to welcome you to our text program. Which of our products caught your eye?
New Leaf Skincare: Thanks for joining our text club! We’ll share exclusive deals and discounts right here.
Mountaineer Sports: Hi Barb, Lisa from Mountaineer. I wanted to reach out and personally thank you for signing up for our text club. Any questions as you look through our catalog?
Arctic Inc: Tina, welcome to the Arctic Club texting list. Here, we’ll share lineups, specials, and events with you each month.
Armstrong and Sons: Hi Kryss! I wanted to introduce myself, I’m Pete. Just dropping in to let you know I’m a real person, not a robot, and I’m here to answer any of your questions.
Pump Up Fitness: Jane, I wanted to drop in and see if you had any questions about your new gym membership. I’ll be here if you need anything!
Spectrum Gear: Josh, thank you for sharing your number with the Spectrum team. Please reply with Yes if this is the best way to reach you!
EZ Financial: Laura, you can text us at any time, but we wanted to share a link to our help center in case you need assistance outside business hours! [link]
Ellison Security: Hi Kelly, I wanted to introduce myself. My name is Bea and I’ll be your dedicated sales rep. Don’t hesitate to reach out if you need anything!
TFR Warehouse: We want to get to know you! Please reply with the type of messages you’d like to receive from us.
2. Cold touch
Cold leads are leads that have dropped off from communicating with you or using your service, and texting offers you a great way to re-establish contact and move them (gently) toward a sale.
Stellar Health: Hey Andy! Mia here. We’ve missed you! I’d love to catch you up on some exciting new updates. Ready to reconnect?
Hi Jean, it’s Jake from ReadyQuill. We haven’t connected lately. Check out our latest products at [link] and take 10% off your next order.
Nebula Tech: Long time no see, Jenny! Let’s reconnect and talk about some of the new packages we offer. Are you interested?
Cozy Crafts: Hi Tammy! We’ve been crafting some amazing things. Let’s reconnect and discuss how we can weave more magic into your business.
Hello Brett! John from Tranquil Oils. I noticed it’s been some time since we chatted. I’d love to catch up and see how we can continue making a positive impact. Ready to reconnect?
Leafland Auto: Hey Julie, I haven’t heard from you in a while, so I wanted to check in. Is there anything I can help you with?
Hi Mel, Chris here from Mainframe. I wanted to reach out and verify that this is still the best number to reach you at.
Atlas Sports: Missy, it’s been a little while since we first spoke, so I wanted to share our recent blog detailing anything you missed since you left! [link]
StraightShot Security: Jamie, I just wanted to circle back and see if you received my last text. Your time is valuable, so I want to ensure I share the most useful resources.
ANH Consulting: Julia, I just took a look at your website, looks great! I think our sales eBook could really help you with contacting leads [link].
Frank CPA’s: Ashley, we just published a case study that I think you’d find interesting. Here it is if you want to have a look! [link]
Score Marketing: Nick, we’d love to invite you to our free leadership webinar on 7/1 at 12 p.m. EST. Feel free to shoot us a text for more info!
Ann’s Boutique: A bit has changed since you last visited, Kelsie. In case you’d like to stop by, we’re now open until 9 p.m. every night!
AmRecords: Paul, we haven’t spoken in a while, so I wanted to see if there was anyone else on our team I could connect you with who may better address your needs.
Cam here from ShutterInc. I wanted to reach out and see if there was anything I could do for you while you decide if we’re the right fit for your needs.
Kira, I wanted to personally reach out and invite you to start your free trial with Cadence Booking. 2 weeks, no credit cards or contracts! [link]
TFH Warehouse: Welcome to your free trial, Elena! I’m here if you have any questions.
AnyTech: Jake, I noticed you haven’t been active on your trial yet. Is there something I can help you with to get started?
Lisa, I wanted to reach out with a few tips and tricks to help you get the most out of your ElloFix free trial. Here’s a link to a quick video: [link]
Cronin Solutions: Alexa, you’re halfway through your trial and I’d love any feedback you may have for us. Feel free to reply directly to this message!
QuikTaxes: Mo, just a reminder that your trial ends in 2 days!
Hi Jackson! With your A+ Education trial coming to a close, I’d love to hear your feedback. Feel free to book some time on my calendar to connect. [link]
Apex Marketing: Hi Carla, with your trial ending tomorrow, I wanted to share some options if you’d like to move forward with us! [link]
JewelClub: Thank you for completing your trial. I noticed you didn’t upgrade your service. Would you mind sharing why?
EduQuest: Hi Brandon, before you go, I’d love to have 5 minutes of your time to find out if there’s anything we can do to keep you!
Hi Trisha, thanks for completing our free trial! Know anyone else who might want to try StudySecret? Send us their contact information and we’ll offer you 50% off your first month.
3. Warm touch
Keeping up your rapport with warm leads is important for maintaining the relationship, whether they’re a prospect or a future partner. These texts are a friendly way to stay top-of-mind.
IdeaB0x: Hi Dave, I wanted to thank you for liking our most recent blog post. Let me know if there’s anything else we can share with you!
Elm Realty: It was great running into you today, Garrett. I’d love to connect and continue the conversation. Is there a time that works for you?
Erin, this is Meg from SafeScape. Thank you for reaching out, what can I help you with today?
Cami, I saw on LinkedIn that you’re looking for a wholesaler. I’d love to share what SNA Supply can offer you!
Hi Robbie, Jane here from Cane Co. You knocked it out of the park at the summit today. I’d love to grab a coffee and share some thoughts with you!
Beks, I found your blog on text marketing, great stuff. Have you considered partnering with an SMS provider like ShareText?
OnPoint Solutions: Victor, I got your note asking for more info on our pricing. Here’s a quick sheet to get you started! [link]
John, last time we talked you mentioned needing new HR software. Have you found a provider yet? I’d love to discuss some of TeamTrust’s options.
New Heights SMS: Hi Cory, I noticed you recently downloaded our Text Marketing for Beginners eBook. I’m happy to answer any questions you may have.
We miss you! It’s been two years since you joined the Globo Gym fam. What can we do to get you back in the center?
Beauty Space: For a limited time we’re offering an extra 50% off all sale items. Act now, once they’re gone they’re gone! [link]
Hey there newbie! As a thank you for joining the Ace Shop team, we’d love to offer you 10% off any one item. Enter code NEW10 at checkout!
Tyra, we’d love to see you again. We can offer you 25% off your first month off if you rejoin Axis Fitness by the 25th!
Emerson Essentials:‘Tis the season to be jolly. Enjoy an extra 15% off sale items all month long. Shop now: [link]
Gadgets and Gear: The Cyber Monday BOGO deal you’ve been waiting for is here. Shop til you drop! [link]
ApparelPlex: This holiday season we want to share the good. For every $10 spent we’ll donate $1 to the charity of your choice!
The Snack Stop: Do you love free money? Refer a friend to our site and enjoy a $5 credit to your next order. It’s as close as you can get to free!
Now Fashion: Giveaway alert! Respond back with your favorite piece from the latest collection and why you love it for a chance to win it!
We need your help. Respond with what artist you’d like RecordNote to bring to the Fillmore for a chance to win free tickets to July’s headliner!
Sami’s Gifts: Limited-time offer! Early bird pricing is available for the next 20 people on the site [link]
4. Call/meeting request
We obviously love and recommend texting, but sometimes a deal or goal just requires a face-to-face or phone conversation. Reach out with a quick message to schedule your meeting.
Hey Amos, it’s Ella from Journey Marketing. Excited to learn more about your needs and explore how we can assist you. Can we schedule a quick discovery call this week?
Hi Nancy, Jake here from Scale Experts. Your project caught our eye, and we’d love to offer our expertise. Could we arrange a consultation meeting to discuss your goals and challenges further?
Hello Andrew, Mia at Insight Systems. I’d love to showcase how our solutions align with your needs. Can we set up a demo to illustrate the impact on your business? Let me know your availability.
Greetings Avery, Lily from Amity Investors. I’ve prepared a tailored proposal for you. Can we meet to discuss details and address any questions you may have?
Hi Alexis, it’s Max from Align. Delighted to provide you with a detailed quote for services. Let’s schedule a meeting to go over the specifics and make sure it fits your requirements. What time works for you?
Ashlawn Marketing: Hi Ricky, when you’re back in the office please give me a call. I’d love to connect!
Nomad SMS: Kate, when you have a moment, would you book a time on my calendar? I’d love to chat about your upgrade options! [link]
James, this is Emily from First Point Financial. I’d love to grab some time on your calendar to pitch you a few ideas. What time works best for you?
SalesCanvas: Thank you for meeting with me today, Rachel. How would you like to approach the next steps?
Rustic Market: Kim, thanks for filling out our partnership interest indicator. What did you have in mind?
Hi Ben, this is Mandy from CoffeeMate. I’d love to schedule a call to get a better idea of how we can help fulfill your office needs!
WanderPoint: Adam, it was so nice to meet you at the session today. I’d love to grab a coffee and hear your thoughts, are you free anytime this week?
Hi AJ, it’s Adrian from Vignette Systems. Your colleague Freida shared your contact info. She mentioned you were interested in our merchandising services. I’d love to learn more!
PartyPoint Events: Hey Joseph, has your team decided on an event space yet? Let me know and I’d be happy to start getting you set up.
5. Reminders and follow-ups
Your customers are busy, and they can easily forget to click “Check Out” or give you their feedback.
Reminder texts can decrease your lost revenue from abandoned carts and ensure that you get the reviews and feedback you need.
Hi Julie, this is Ella from CloudGrove. Friendly reminder to come back and complete your purchase before our flash sale ends!
Hello RJ, Max from Pinnacle Apparel. Don’t forget to grab the items from your wishlist before they sell out!
AimHigh Events: Hello Linda, since we’ve lost contact following my last text, I’m assuming something has come up.
Greetings Rob, Lily from NebulaNest. Friendly heads up that the deadline for your personalized proposal is approaching. Let’s make sure we meet your expectations.
Hi Carl, it’s Alex from Tranquil Synthetics. I enjoyed our discovery call. Eager to hear your thoughts and continue the conversation. When’s a good time for our next chat?
Hello Frank, Max here from IM Group. I hope you found our demo insightful. Any further questions or details you’d like to explore? Let’s discuss further at your convenience.
Hey Ida, it’s Jamie at Orion Systems. Thanks for the insightful consultation. I’m excited about our potential collaboration. Can we schedule a follow-up to dive deeper into the details?
Hi Brandon, Jake from ABC Marketing. I hope you received our proposal. Eager to discuss any questions or adjustments you might have. When’s a good time for you to connect?
Greetings Ayla, it’s Lily from GlistenGrove. I sent over the quote for your consideration. Any adjustments needed? Let’s connect soon to ensure it aligns with your requirements.
Secure Rentals: Iris, since I haven’t heard back from you following our discussion, I assume your priorities have changed.
NewsNow: Hey Angela, your payment is coming up in a few days. Did you know you could save $80 by upgrading to an annual plan?
TravelPlush: Hi Ronnie! Just a reminder that your reservation with us is coming up next week. Would you like to upgrade your accommodations for $100?
Wear Well: How did you like your purchase? Please reply with a rating from 1-5!
Home Heroes: We hope you’re enjoying your Dyson vacuum. Most people also purchase these vacuum bags along with it if you’re interested! [link]
Design Craze: Your cart is lonely! We held your items for you, click here to complete your purchase [link].
PlantEats: Do you like our Beyond Burger? If so, you have to try our new Beyond Nuggets!
Pop Wear: Hello Silas, just a friendly reminder to renew your subscription with us next month. We’re here if you have any questions!
Dream Kitchen: Elsa, we hope you’re loving your new air fryer. If you have a moment to leave us a review, we would be so appreciative! [link]
Fullain: Hey Lisa! How much are you loving your new skincare products? Be sure to tag us on Instagram @Fullain for a chance to be featured as our beauty guru of the week!
Every Inc: Ruby, we want to make sure we’re sending you the best offers. Update your product preferences on your profile so we can be sure!
6. Relationship building and lead nurturing
Texts are a fast, convenient way to send important information. Send out any details your contacts might want to know to make a decision on buying from you.
The Everything Store: We’re happy to share that we now carry Whirlpool appliances. Come in and check out the newest pieces today!
HomeFree: Did you know annual pest control can increase the resale value of your house by 15%? Book your treatment today. [link]
Back in Time Apparel: Have you seen our latest spring drop? Trust us, you don’t want to miss these vintage looks.
EasySMS: James, we wanted to share our latest guide about SMS for construction workers. Let us know if you find it helpful! [link]
Did you hear the news? SimpleTexting was recently named Top 10 Tech Companies in North America! We couldn’t have done it without you.
Can you believe how gas prices have risen? Learn how to cut down the cost of your commute with the Blue Line. [link]
Better Buys: We’ve recently partnered with Saint Jude to donate a portion of the proceeds from this month to their research facility. Shop now and help us reach our goal of $25,000!
The Bakery Blog: Lou, I just wanted to check in and see how your trip to Paris was. Were you able to check out that bakery I mentioned?
Happy Birthday Amy! From the Go Mamma team to you, wishing you the happiest day
Career Systems: Happy work-a-versary Nina. You go!
Nadia, congratulations on your recent engagement. Sharing well wishes on behalf of the ladies at You Salon! XO – Kaylee
Hey Lucy! Isla at 100Forward here. I noticed your organization’s mention in Fortune magazine! I just wanted to pass along my congratulations.
Local Wholesale: Congratulations on your new job! Wishing you all the best. If you find yourself in need of a new paper supplier, we’re always one text away!
Hey Judy! It’s Mina from H&J Marketing. I wanted to drop in and see how your presentation went.
Hey Arick! It’s Rae at Primrose Place Law. I came across your latest article on fracking. I just wanted to let you know it was incredibly insightful. Already shared it with a few colleagues!
FYI Social Media: Congratulations on your promotion, Rufus! You’re the boss…literally!
It’s never a bad time to say thank you. On behalf of the Supreme Host Team, I want to thank you for being a loyal customer!
Beyond Inc: Wendy, we thought you might find this webinar useful. Here’s the recording for you to view at your leisure! [link]
BetterAuto will be at the Orlando winter car show, will you? It’s not too late to buy your ticket! [link]
Ready for some good news? You’re one of Anthro’s top customers! Join our exclusive Facebook page to learn about the perks.
7. Deals, discounts, and exclusive offers
Everyone likes to feel like they’re getting an exceptional special deal, and you can double down on that desire with text-specific sales and deals.
This makes your text program more attractive to potential contacts and keeps current ones tuned in for the next unmissable perk.
Good Pet Supply: Flash sale! BOGO on all pet products for the next hour! Run, don’t walk to the site.
BestFriend Company: Since you purchased our reusable waste bags, here’s a coupon code for your next refill. Thanks for doing good for Mother Earth! [link]
RealRecipes: As a special thank you for being a loyal customer for 5 years, we’ll be sending you a special gift in the mail. Keep your eyes peeled.
Flash Receipts: Congrats on 500 loyalty points! Go to your dashboard now to collect your reward.
Amy & Darcy: Vote on our latest product review and you could win a prize package! Check it out on our Facebook page. [link]
Mama’s Haven: Thanks for liking us on Facebook! Be sure to turn on post notifications so you don’t miss our monthly giveaways.
Bless Your Home: We recently came across this deal and wanted to pass it along. Happy shopping! [link]
Sustainable Home Products: Hey Emily! Have you seen the latest news regarding LED bulbs? If you haven’t already, now is the best time to make a switch!
For You Shoes: Our new line drops on Friday and we want you to be the first to shop it. Use this link to access the collection one hour earlier than the general public! [link]
ZenScents: A buy-one-get-one offer you don’t want to miss. 2 candles for the price of 1. Get them now before they’re gone [link].
Hey GreenLife family! We wanted to thank you all for being such stellar ambassadors. As a small token, here’s a link to pick some free merch! [link]
To our UpWear text club, we’re having a VIP shopping event in the store just for you this Friday after closing. Reply to RSVP!
Scrappy Crafters: We value all of your feedback, and we’d like to know how we’re doing. If you have a moment to take this survey we would appreciate it! [link]
This month we at Harmony Hair want to recognize our top-tier customers. If you’re receiving this text, you’re one of them! Click here to learn more about what that means for you [link]
Joy Home supply customer appreciation week is here. Check out our calendar of events here: [link]
Hello everyone! I’m here to share some important You & Lou company updates. Head to our latest Instagram post to read about our new in-store policies.
Little Love Products: Are you interested in beta testing our new products? Fill out this interest indicator and we’ll be in touch! [link]
The Better Teaching Group: Can we be doing anything better for you all as our VIP customers? Reply to this text to let us know!
Service update: We will be closing all Quirks and Crafts stores in observance of the demonstrations in our city today. We stand with this community! Normal hours will resume tomorrow.
Echo Home & Body stores will be closed today but we invite you all to shop online! We’re offering free 2-day shipping for the inconvenience #supportsmallbiz
How to write a sales text message
By now, you may have been able to pick up some of the trends in these business texting templates, but to save you some time and effort, here’s an easy recipe for a can’t-miss sales text message.
As you start crafting your message, ask yourself a few key questions:
What is the job of the text message?
Who is receiving this message? What’s their current relationship to your brand?
Is it clear to your subscribers why you’re texting them?
What goal is the recipient trying to achieve?
What action do you want your subscribers to take after reading the message?
To put it all together, I’ll imagine I’m an e-commerce craft store owner letting my text club know about a flash sale I’m holding on sewing supplies.
First, I’ll answer my own questions:
What is the job of the text message?
To generate sales during my flash sale event.
Who is receiving this message? What’s their current relationship to your brand?
These are text club subscribers who have made purchases with me before and have subscribed to my messages for deals and insider info.
Is it clear to your subscribers why you’re texting them?
Yes, as long as I mention the details of the flash sale and incentivize them to shop.
What goal is the recipient trying to achieve?
Saving money on their favorite products.
What action do you want your subscribers to take after reading the message?
Visit the store website to make a purchase.
With all that in mind, my text looks like this:
DIY Nook: Don’t tell…from 12/7 to 12/8, all sewing supplies will be up to 80% off. Text club VIPs can use code DIYVIP23 for an extra 10% off at [link]
Sales texting best practices
I hope these sales text templates have given you some inspiration as you attract contacts and close deals.
Before you hit “Send,” though, there are a few important best practices to keep in mind.
Be sure you have express consent to text your contacts. That means no buying phone numbers to text, and you should use opt-in methods like keywords and web forms to stay compliant with texting laws and regulations. Always include a clear way to opt out of your texts.
Be sure what you’re sending is intentional and valuable. Focus on texting helpful tips and opportunities your contacts will want to take advantage of, and avoid spammy “ACT NOW” language.
Keep your texts short. Whether you’re using 160-character SMS messages or 1600-character MMS formats, texts are best when they’re brief and to the point. Stick to the important details.
Personalize your texts. Did you know that 72% of consumers report that they will only interact with marketing messages if those messages are personalized to their specific interests? Personalization pays (literally).
Lily Norton
Lily is a content marketing specialist at SimpleTexting. She specializes in making helpful, entertaining video content and writing blogs that help businesses take advantage of all that texting has to offer. When she’s not writing or making TikToks, you can find Lily at roller derby practice or in a yoga studio in the Seattle area.
Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a free 14-day trial today to see SimpleTexting in action.
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