Using a Text Widget to Capture Leads on Your Site | SimpleTexting
COVID-19 Response: Qualifying schools, governments, and municipalities get 50,000 free credits. Find out more.
BlogAdvanced Tips, List Growth

Add This Text Widget to Your Website to Capture More Leads

Add This Text Widget to Your Website to Capture More Leads

Want to convert site visitors into SMS subscribers? Our customizable sign-up widget helps you capture leads in just a couple of clicks.

Imagine if you invited 100 people to your birthday party and only 3 people showed up, one of them with their kid. You’d be pretty disappointed, right?

Well, that’s basically what’s happening on landing pages across the internet every day. The average conversion rate for online forms across all industries is 3%.

If you’re reading this, you probably have some product or service to sell. We think it’s safe to assume you’ve put serious time into building a website, writing copy, crafting an offer, and creating a form only to have a couple of people fill it out. What gives?

Here’s the truth—people don’t want to fill out forms. It’s the equivalent of online paperwork. And no one likes paperwork. Wouldn’t it be ideal if your website visitors could just click a button and get in touch? Here’s how to make that happen.

How Does a Text Widget Work?

Our text widget uses click-to-text to make it easy for mobile visitors to get in touch with you. Below an example of what it looks like on a website.

Graphic showing the steps of how a text widget for websites works

If you want more people to give your their contact information, you need to make it as easy as humanely possible for them to do so. That’s exactly what this widget does. Here’s how it works.

1. The visitor to your site clicks on the widget to see your offer.

Everything from the button text to the icon and color can be customized.

2. A pop-up opens with more information and a button.

When clicked, the button opens up the native texting app on the visitor’s cellphone. Your keyword and number are automatically prefilled.

3. They click send, text in your keyword, and are now signed up for future texts!

What’s a keyword? It’s just a word or phrase people text in to sign-up for messages. For example, text “RUN” to 900900. Seriously, try it out now. You can create unlimited keywords with SimpleTexting, or start a free trial to get a free one for 14 days.

Create a Text Widget for Your Website

It’s free to make a widget for your site with our tool. You’ll want to customize it to match your brand. Adjust the font, colors, images, copy, alignment, and everything else until you’re happy. 

Most importantly, you’ll need to add your text-enabled number and keyword. This is the information that will be auto-filled when a mobile visitor clicks the button on your widget.

Example of a customized text widget for website

Once you’re happy with your design, all you have to do is export the code. Whether you built your site with Wix, Weebly, WordPress, Squarespace, Shopify, or BigCommerce—it’ll work. All you have to do is add it to your site’s footer. If you need any help building your widget, we have a step-by-step guide.

Combine Your Website’s Text Widget With Other Features

At the bare minimum, the widget will help you collect phone numbers from your site visitors. When combined with other advanced text marketing features, it has the power to do more. Everything we’re about to describe can be done with a SimpleTexting account (even with a free trial).

1. Collect details like first name, last name, and email

Once someone clicks on your widget and texts in your keyword, you can trigger a series of prompts to ask for additional information. This is known as data collection

Today 1:25 PM
RUN
Thank you for signing up for discounts from The Runner’s Club. Quick question, what’s your first name? (So we know what to call you.
Jonathan
Thanks Jonathan!

When someone replies to these prompts, their info is safely stored within SimpleTexting. You can even sync data with other apps. For example, you could collect emails by text then pass them to Mailchimp.

2. Nurture contacts with an automated drip campaign

You’ve probably heard of drip campaigns from the world of email marketing. The same idea can apply to text messages. After someone texts in your keyword, enter them into a drip campaign to learn more about your product and drive them to purchase.

Today 9:55 AM
Hi Adam! The popular starter shaving kit in sandalwood is back in stock. It has a 4.7-star rating! See the reviews and shop now: http://txt.tl/mJPLPM

3. Host a Text to Win Sweepstakes or Text to Vote Poll

The widget makes it easy for people to provide you with their number, but you still need to offer something of value to them. It’s common for e-commerce stores to offer 10% off. However, you can also get more creative by hosting a contest or poll. This is a fun way to encourage more people to sign-up.

Today 12:31 PM
How much do you like SimpleTexting?
A. Just a little
B. So much
C. I’m in love
C

These are just three of our popular features that can be used in tandem with a text widget for your website. See the full list here. 

If you’re just getting started with text marketing, we highly recommend you check out our Ultimate Guide to SMS Marketing and sign up for a 14-day trial.

More From The Blog

Send Your First Message in Minutes

Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a 14-day trial and get access to all of our features.

Try Us Free