Success Story
How CheMinistry Keeps Event Guests in the Loop with Fast, Easy Texting
Overview
Company: A relationship-focused media brand created by Chanel Nicole Scott, spanning the CheMinistry talk show, the Relationships Matter podcast and TV show, live events, and relationship card games.
Chanel Nicole Scott is the creator of CheMinistry, a relationship platform whose talk show has been featured on Fox Soul, and of Relationships Matter, a podcast and television show on In The Black Network. On CheMinistry, she brings together a panel of celebrity influencers to share personal experiences on a topic she chooses. She also designs relationship card games covering attachment styles, navigating past pain and trauma, and having honest conversations about a healthy sex life. With live productions and events in the mix, she needed a faster way to reach her followers.
The Challenge: Event Details That Can’t Wait for an Inbox
CheMinistry’s events are productions, not casual meetups. Guests need start times, parking instructions, and confirmation details, and often need them in the moment. Chanel needed a way to:
- Share event updates with followers quickly, especially the day before and the day of
- Get parking instructions and other logistics to guests when recording at event locations
- Help attendees find their information at check-in, where release forms and confirmations are part of the process
- Reach people who might not check, or want to check, their email
Maybe they may not check their email, or may not even want to check their email, but we can shoot them a quick text, especially the day before and the day of.
The Solution: Quick Texts for Followers and Event Guests
Chanel chose SimpleTexting because it lets her reach her followers quickly and efficiently. She uses mass texting to send updates on event start times, parking instructions, and other logistics to her community, including for recording events at locations she calls “mansion parties.”
SimpleTexting allows me to reach my followers in a quick and efficient way… Sometimes we do mansion parties for the show where we record there, and we give parking instructions. A text was a really quick way to capture information and get the communication out in a very efficient way.
Three words that describe SimpleTexting would be fast, efficient, and innovative, and a bonus word, convenient.
The Results: Faster Check-In and Real-Time Communication
At a live production, speed matters at the door. Because guests can pull up the information they need directly from a text message, they aren’t searching through their inboxes while checking in.
- Real-time communication – Followers receive event updates the moment they’re sent.
- Easier check-in – Guests can find their confirmation and event details quickly, instead of scrolling through email at the door.
- A better fit for how people communicate – In the age of social media, Chanel says, people want information fast.
SimpleTexting has impacted my business in a tremendous way. I would say it’s 100% better because the communication is fast and efficient. We’re in the age of social media, and people like things fast. People don’t want to fumble and scroll through their email at the door when you’re checking in for an event, because our event is a production. It’s a television show. You have to do release forms, you have to find your confirmation… and being able to send information via text helps the attendee find whatever information they need in a quick and efficient way.
What’s Next for CheMinistry
For other creators and business owners looking to grow, Chanel’s advice is to reach people where they already are, in real time.
If you’re growing a business and you want to get communication to your following in a quick and efficient way, SimpleTexting would be the way to go. You get a text message in real time, so you don’t have to go back and scroll through your email. And it’s very relational, if you will, because you can actually text your following, text the people that support you, and get them the information quickly.
