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Driving Crowdfunding Wins with SMS Marketing
Russell Marketing is a product launch marketing agency that’s raised millions of dollars for its clients. Here’s the role that texting plays in its launch strategies.
Russell Marketing is a product launch agency that helps startups turn ideas into multi-million-dollar crowdfunding successes. But when email engagement stalled at 30–50%, the team needed a more direct way to connect with backers. By adding SMS marketing with SimpleTexting, they created an extra touchpoint that delivered real-time, high-value updates and built stronger communities around their campaigns.
The results speak for themselves: campaigns like the Comet Smart Nightstand raised over $600,000, and clients like Tempest and COFFEEJACK™ saw record-breaking launches. With SimpleTexting’s ease of use, Mailchimp integration, and powerful analytics, Russell Marketing gained not just better performance but a clear competitive advantage.
From stalled email engagement to multi-million-dollar launches, Russell Marketing proved how powerful SMS can be. Read their complete success story here.
And when you’re ready to launch your own winning campaign, start your free 14-day trial of SimpleTexting and connect with your audience instantly.
