Using SimpleTexting’s Mobile Sign-Up Widget to advertise a 10% discount, Toroe Eyewear generated an extra $7,028 in store revenue in a month. That’s a 156x return on its text marketing channel.
Toroe Performance Eyewear launched in 2018 from Los Angeles. The company’s mission is simple: to create an excellent sunglass backed by an excellent warranty.
Toroe Eyewear needed a way to increase its store’s conversion rate and build its list of customer phone numbers.
The Mobile Sign-Up Widget generated an extra $7K in revenue and increased the store’s conversion rate by 200%. The return on text marketing has been 156x the investment.
Dropped, squashed, stretched and bent. Sunglasses have a tough time, and it’s always the most expensive pair that seems to break first. We’ve all been there.
The team at Toroe Performance Eyewear didn’t want you to have to experience the agony of yet another pair biting the dust. It took the company eight months to design, test, and refine its sunglasses to perfection. The finished product holds functionality, performance, and design all in one. Even if you lose a pair, you’re backed by a Lifetime Replacement Warranty that guarantees you won’t be left squinting.
To be successful in the competitive world of e-commerce, you need a great product and great marketing. We spoke with Walter Castillo, Checkout Success Manager, to learn more about the latter, focusing on his experience with our Mobile Sign-Up Widget.
Walter and the team decided to start using SMS marketing because they saw a monthly decrease in the performance of its email campaigns. Toroe Eyewear is not alone here. In 2019, the average open rate of emails decreased by 8% compared to 2018.
“We have a huge email list with a valuable audience–but getting them to open is a challenge.”
Anyone who has ever spent a bunch of time brainstorming email subject lines–only to be disappointed by the open rate–can relate. Walter concludes that texting customers is a “common sense” decision.
“It made absolute sense even before seeing the results. We knew that the open rate would be close to 100%–this meant that if our messaging resonated, we would see success.”
The foundation of text marketing success is an engaged and growing subscriber list. With this in mind, Walter jumped at the chance to be one of the first users of our free Mobile Sign-Up Widget.
The widget makes it easy for website visitors to text in a keyword. (A keyword is a word, phrase, or other combination of numbers and letters that allows people to subscribe to your text messages.)
When visitors click on the widget, it opens a pop-up with more information on Toroe Eyewear’s text marketing program.
When they click the button within the pop-up, their native text app opens with the keyword and number prefilled. All they have to do is tap send.
Walter notes that the entire set up was easy and calls out the fact that no coding experience is necessary.
"It’s a copy and paste deal–implementing was easy."
The results from Toroe Eyewear are impressive. According to Walter, the Mobile Sign-Up Widget has allowed the company to build a complete funnel for its SMS marketing channel. The widget now enables them to collect data pre-purchase, trigger SMS drip campaigns to those who don’t redeem the code, and retarget through other channels.
"We set up the widget, created a 10% discount for subscribers, and the code has generated an extra $7,028.01 in store revenue within 30 days. That’s 156x return on the cost of sending the texts–we recommend it!"
The conversion rate for website traffic has now increased by 200%, and Toroe’s SMS subscriber list has grown by 22%. The marketing team at Toroe is delighted with the return. They continue to look for ways to generate even more revenue from the Mobile Sign-Up Widget and SMS marketing.
The best part of the Mobile Sign-Up Widget is that it’s completely free, and you can build one in a matter of minutes. You can create one here, and if you don’t fancy yourself an artistic genius, you can start with one of our ready-built templates. When you’re ready to install it on your site, just follow this step-by-step guide and video.
If you have questions about setting it up, email us at [email protected]. If you want to learn more about SMS marketing for e-commerce, our industry guide is a good starting point. You can also sign up for a 14-day, risk-free trial.
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