Gen Z vs. Millennials: How they prefer to be messaged by brands
We surveyed over 1,400 U.S. Gen Z and Millennials to learn about their texting preferences and behaviors: including how they text day to day, and what makes them opt in, click, buy, or unsubscribe from brand SMS.
Apple’s iOS 26 just introduced new text message filters – here’s everything you need to know
Apple’s iOS 26 changes how iPhones sort texts and it could affect how customers see your messages. Here’s what your business needs to know.
Texas Expands SMS Regulations: What Businesses Must Do Under SB 140
On September 1, 2025, a new Texas regulation takes effect that changes the way companies can send text messages to consumers in the state. Here’s what you need to know.
Texting & SMS marketing statistics in 2024
We surveyed 1,400 consumers and businesses to glean key texting insights for 2024. Here's what we found.
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An Ultimate Guide to Flash Messages (Flash SMS)
Unlike standard text messages that quietly arrive in your inbox, Flash SMS messages appear directly on our phone screens.
Understanding SMS frequency: Are you texting customers too much?
No business wants to annoy customers with too many texts. So, how do you get your SMS sending frequency right? Get our advice and explore new consumer research from Sinch.
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