It seems like digital marketing is getting harder every day. Sidebar advertisements are routinely conflated with spam and users will install any plug-in, extension, or app to disable them. An ever growing number of emails remain forever unopened as users fight a flood of incoming messages. Sponsored content relies upon tricking viewers into believing they are viewing real news content. On top of that, traditional advertising is becoming less effective through a decline in television consumption and a rise in online streaming.
But there is another model for marketing in the digital age that is hard to ignore: a simple way to reach your customers without being drowned out—SMS marketing.
Through targeted text messages, businesses can reach their customers with relevant information instantaneously. With the right campaign, text marketing can engage customers in a way distinct from other mediums.