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Women Text Emoticons Twice As Often As Men, Study Finds :-O

Women Text Emoticons Twice As Often As Men, Study Finds :-O

Who knew? ๐Ÿ˜ฎ A new study by Rice University finds that women are twice as likely to use emoticons in text messages than men. The 6-month psychological study surveyed over 124,000 texts from men and women. Here’s the most revealing stats from the study: 100% of participants used emoticons, but only in 4% of all […]

Line of 5 green emoticons in block-letter font

Who knew? ๐Ÿ˜ฎ

A new study by Rice University finds that women are twice as likely to use emoticons in text messages than men. The 6-month psychological study surveyed over 124,000 texts from men and women.

Here’s the most revealing stats from the study:

  • 100% of participants used emoticons, but only in 4% of all texts
  • While women used emoticons more often, men used a greater variety of them
  • 74 emoticons were found, but the top 3 ( ๐Ÿ™‚ ๐Ÿ™ ๐Ÿ˜€ ) made up 70% of use

Another valuable insight: “Textingโ€™s simplicity and briefer communication […] removes some of the pressures that are inherent in other types of non-face-to-face communication, like email or blogs,โ€ offers professor Phillip Kortum, one of the study’s authors.

How will this info affect your text campaigns?

If your business caters mainly to women, like a nail salon, consider including more smileys in your texts.

If you have a male-centered market, maybe you should cut down on the winky-faces… ๐Ÿ˜‰

Read Rice’s press release and the full study here.

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