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How to Improve Employee Engagement Using SMS and Text Messaging

How to Improve Employee Engagement Using SMS and Text Messaging

Employee engagement is one of the biggest struggles when it comes to internal communications. Learn how texting makes it easy for staff to get involved.

When it comes to internal communications, a common pain point we see across industries is a lack of employee engagement.

Unless you’re Google, offering on-site workouts, massages, and free gourmet food, the odds are your employees can be a little tougher to motivate when it comes to participation.

The good news is, you don’t need a state of the art campus to improve employee engagement. In fact, all you need is a mobile phone.

Ways Texting Works To Improve Employee Engagement

Nothing scares people away quite like asking them to download, login, or make an account for something.

And with email inboxes already flooded with day-to-day notices, there isn’t much space left to capture your employee’s attention.

This can become a huge issue when you’re dealing with time-sensitive materials like benefits, event RSVPs, and time-sensitive alerts.

So why does texting work?

For one, there are no downloads, apps, or sign-ins required. Almost everyone has a cellphone, and every phone can receive texts.

In addition to their accessibility, text messages are one of the fastest ways to reach someone with more than 90% of people reading a text message within the first three minutes of receiving it.

Remember that meeting that could have just been an email? We see that and raise you 160 characters of pure brevity. This quick method of information sharing is rewarded with an average response time of 90 seconds!

To sum it all up in one sentence, texting improves employee engagement because it gives everyone a space to share their voice in real-time without clogging up their inboxes.

Today 8:25 AM
What topic would you like covered at this month’s lunch and learn?
A. Work-life balance
B. Leadership skills
C. Sales strategies

Tips For Improving Employee Engagement

A study conducted by Gallup found that engaged teams show 21% greater profitability. The key is to strike the balance between engaging employees and giving them extra unnecessary work that adds to their stress levels.

With that in mind, communications meant for employee engagement should be:

  • Infrequent—only send something with a purpose
  • Meaningful—content should be applicable to all recipients and deliver value
  • Brief—share the essentials, then direct to sources where they can learn more independently if they’d like

When it comes to texting with employees, there are a few additional best practices to keep in mind.

✅Ensure your text communications are two-way, meaning employees can respond to your messages ✖️ Text outside of work hours. Exceptions to this would include emergency situations
✅Utilize surveys and questionnaires to make it easy to collect feedback. 89% of HR leaders agree that ongoing peer feedback and check-ins are key for successful outcomes! ✖️ Share non-essential messages that have no specific call to action
✅Include photos, videos, and shortened URLs to make your messages more dynamic and skimmable ✖️ Text employees without their consent

Employee Engagement Case Studies

A variety of organizations utilize SimpleTexting as a communication system to engage with employees. Read more about how they encouraged buy-in from staff and keep them participating month after month.

Metals Fabrication Successfully Text Enables 99% Of Their Team

Metals Fabrication is a second-generation, family-owned and operated company providing structural steel solutions for clients throughout the western and mountain United States.

Metals Fabrication needed a way to quickly and efficiently communicate important messaging to their entire staff.

99% of their employees have joined their internal communications text network within months of adoption.

“A lot of these guys don’t want to learn something new, they want to come to work and get the information. They don’t want to deal with email, so that’s why SimpleTexting works so well for us.” – Angie Parker, AP Manager at Metals Fabrication.

Read the full story here!

Loretto Swaps Their In-House SMS Solution For SimpleTexting

Loretto is a comprehensive continuing healthcare organization that provides a variety of services for older adults throughout Central New York.

Find a way to quickly communicate with 2,500 employees, most of which are frontline direct-care workers.

Loretto cut down message delivery time from hours to minutes and watched their response rates skyrocket.

“SimpleTexting has been a highly valuable tool for us, I think more than we anticipated just because we have such a challenge trying to reach our frontline workers to give them updates.”- Julie Sheedy, Chief Marketing and Engagement Officer.

Read the full story here!

NHC Manages Their 50 Locations Through One SMS Platform

National HealthCare Corporation is a network of health care centers around the southeast that caters to senior citizens across 10 different states.

They needed a way to communicate with front-line workers across different shifts, locations, and time zones!

Successfully text enabled 75% of their team within the first few months with SimpleTexting.

“I love being able to reach many of our partners in just a few simple steps. We have some of our administrators who love it and use it often.” – Janey Broadrick, Communications Manager.

Read the full story here!

For more resources on ways to utilize text messages for employee communications, check out our guide to SMS for HR. You can also start a 14-day free trial with no commitment to see how your team likes it! 

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