★ Ultimate guide to sms marketing ★
To begin a push campaign, a business first needs to build a list of customer phone numbers. To do this, you need to publicize your campaign in other venues.
Texting a keyword to a designated SMS short code is the simplest way and most common to opt in to a campaign. The keyword and short code can be advertised in store, online, or on other marketing materials. Ideally, every marketing material would have at least a mention of your text marketing campaign.
With web opt-in, customers enter their phone numbers into a form on a website and receive a confirmation via text message. If your website drives most of your business, a web opt-in form could be the most effective way to drive sign-ups. In any scenario, a web opt-in form can supplement a mobile opt-in strategy.
It’s also possible to subscribe to a text marketing campaign by filling out a paper form, but since this way requires a data entry, it’s less popular than web or mobile opt-in methods.
The need to generate subscribers does not go away after your text marketing campaign launches. You should keep a continual focus on acquiring more mobile numbers to grow your subscriber base. Often times getting a new customer to subscribe is simply a matter of letting them know the option to receive texts exists. Think outside the box and utilize different marketing channels to advertise your opt-in keyword and short code to drive new subscribers.
Particularly for mobile opt-in, take advantage of opportunities to advertise your keyword and short code on social media by including a call to action to opt-in for updates and specials in Twitter and Facebook posts.
Including a link to the web opt-in form in email marketing messages is another excellent way to reach new subscribers.
Similar to as you would to gain more email subscribers, prompt website visitors with a web opt-in form to start receiving your text messages.
Traditional media can also be used to drive subscribers. Include the keyword and short code in print ads, billboard and direct mail pieces with a call to action to opt in using their mobile device.
For brick and mortar businesses like restaurants and retail stores, train your staff to build a mention of your text marketing campaign into the sales process at point of purchase. While interacting face to face, they can encourage customers to either opt-in with a paper form kept on hand at check-out or opt-in on their mobile phone.
Now that we’ve covered all the basics, it’s time to move on to compliance, which ensures that your texts both are legal and adhere to the highest industry standards.