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Texting Crucial to Election Day Push

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On this Election Day, both Barack Obama and Mitt Romney are texting their supporters, reminding them to get out the vote.

Political campaign text messaging has already made a powerful impact in the presidential election, with roughly 10% of all donations coming from text messages.

Texting has been a major part of the final push to get out the vote and may prove particularly effective with young voters.

DoSomething.org is running a text campaign aimed at young voters: Voters can text “VSPOT” to 38383 to find their voting location. 

Voters displaced or otherwise affected by Hurricane Sandy can text to find their polling location that may have moved:

  • New Jersey residents: Text “WHERE” to 877877, then respond to the prompts with your address
  • New York City residents: Text “NYCVOTES” to 877877, respond with your address

However, the 877877 service has been getting some bad press, with reports of inaccurate voting information. Voters are being urged to check government websites to confirm the information.

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