On this Election Day, both Barack Obama and Mitt Romney are texting their supporters, reminding them to get out the vote.
Political campaign text messaging has already made a powerful impact in the presidential election, with roughly 10% of all donations coming from text messages.
Texting has been a major part of the final push to get out the vote and may prove particularly effective with young voters.
DoSomething.org is running a text campaign aimed at young voters: Voters can text “VSPOT” to 38383 to find their voting location.
Voters displaced or otherwise affected by Hurricane Sandy can text to find their polling location that may have moved:
- New Jersey residents: Text “WHERE” to 877877, then respond to the prompts with your address
- New York City residents: Text “NYCVOTES” to 877877, respond with your address
However, the 877877-service has been getting some bad press, with reports of inaccurate voting information. Voters are being urged to check government websites to confirm the information.