As a current or aspiring landscaping professional, you’re faced with an uphill battle when it comes to industry misconceptions. How much time do you spend explaining to people that mowing lawns is only a small fraction of what you do?
Not only does the role of a landscaper change based on the geographic area you’re based out of, but you wear the hat of a botanist, an artist, and an environmentalist all at once.
From managing snow removal in the Northeast to managing droughts out West, the job of a landscaper is a year-round adventure.
As anyone in the industry can tell you, it is hard work to manage your own landscaping business. But with 78% of landscaping contractors saying they’re confident the industry will continue to grow, there’s still opportunity for new players.
So, let’s break down everything it takes to not only make your landscaping business possible, but a standout success among the competition.
Some of the ingredients for a successful lawn care company include equipment, staff, insurance, and a marketing plan. Whether you’re targeting commercial or residential landscaping, these four elements are a necessity no matter what.
We connected with SimpleTexting customer and 27-year professional landscaping veteran Adam Tocci to learn about what it takes to build a landscaping business from the ground up.
Now General Manager at Waverly, Adam and his brother Paul started their business back in the ’80s thanks to a great deal of grit and a little Chevy dump truck named Loretta.
When it comes to getting your start, the best piece of advice Adam has is to “start small and secure at least one commercial contract in your portfolio. This will give you guaranteed income as well as prestige.”
For Adam and Paul, that first contract was an apartment complex called Siena Village in Watertown, MA. That served as their foundation and, with plenty of time in between, they grew on to add clients as large as Gillette Stadium (home to the New England Patriots) to that same portfolio.
We went over the four pillars of landscaping (equipment, staff, insurance, and marketing) with Tocci. For someone just looking to get their start, here is what he suggests for how you should tackle each approach.
At SimpleTexting we may not be dedicated landscaping experts, but we do know a thing or two about communication. When it comes to making your clients feel valued and tapping new potential leads, we’ve got the goods.
Texting gives you a competitive communications advantage with its ability to reach anyone, anywhere. Not only does it make it easier to stay in touch with customers, but you can automate your marketing tasks giving you more time to go out and secure new leads.
Some ways you can start utilizing text marketing in your landscape marketing strategy include:
To spread the word about your text marketing program visibility is key. Pepper all your properties with lawn signs including your number and keyword and watch the leads roll in! You can also include a web sign up form on your site as well as pin information to the tops of all your social media pages!
Want a lawn that looks this good? Text FRESHCUT to 555888 to learn how!
Making the decision to start a business isn’t easy, so we want to make sure you feel supported from start to finish. That’s why we offer 14 days free here at SimpleTexting for you to get your feet wet. We anticipate you’ll be reaching more customers and locking down more contracts in no time.
Questions? We’re available seven days a week. Just hit the blue chat button in the corner of your screen.