BlogBeyond Texting

Mark Cuban Mad at Facebook’s 15% Reach

Mark Cuban Mad at Facebook’s 15% Reach

Mark Cuban, multi-billionaire and owner of the NBA’s Dallas Mavericks, is upset with Facebook for filtering up to 85% of all content posted by brands’ pages. Facebook encourages brands to pay additional funds (in Cuban’s case, up to $5,000) in order to reach more fans. Cuban offered the following comments, deriding Facebook for requiring brands […]

Mark Cuban, Simple Texting

Mark Cuban, multi-billionaire and owner of the NBA’s Dallas Mavericks, is upset with Facebook for filtering up to 85% of all content posted by brands’ pages. Facebook encourages brands to pay additional funds (in Cuban’s case, up to $5,000) in order to reach more fans.

Cuban offered the following comments, deriding Facebook for requiring brands to pay for decent exposure:

“Facebook has never allowed 100% reach. I think the disconnect is that not everyone realized that they didn’t allow 100% reach. I bet if you asked anyone who has subscribers if their posts reached 100% of their subscribers, they would say yes unless they have seen the dollar box for promoted posts show up.

“I think the same applies to brands as well. Remember most brands don’t have social media departments. They rely on common sense. If someone likes your brand, it seems like common sense to me that you can expect your posts to reach 100% of those that like your brand. Doesn’t it to you?”

Facebook doesn’t hide this fact: “You get anywhere from 15 percent to 20 percent of your fans, that you reach organically,” stated Gokul Rajaram, Facebook’s head of advertising, in a recent interview. “In order to reach the remaining 80 to 85%, sponsoring posts is important.”

Perhaps Cuban will start investing more in text message marketing. SMS marketing’s 97% open rate looks even better compared to Facebook’s dismal 15%.

Photo courtesy of mil8.

Up next in Beyond Texting

Industry Guide
The Ultimate Guide to SMS Marketing

Read our expert guide and learn everything you need to know about SMS marketing strategies and proven best practices to make your next campaign a success!

Read
Blog
How to Create an Online Brand Community

In a cookie-less, post-pandemic world online brand communities will be more important than ever. Here’s how you can build one.

Read
Blog
6 Customer Reviews: Examples of Good Reviews and What They Can Teach Us

Using examples of six good customer reviews, we equip you with the know-how to set the tone of future customer feedback.

Read

Send Your First Message in Minutes

Start a text marketing campaign or have a 1-on-1 conversation today. It's risk free. Sign up for a 14-day trial and get access to all of our features.

Try Us Free