Take a deep breath. We know, that was a lot of info. Just remember, thousands of businesses send text messages every single day—and rarely do they run into compliance issues. We do everything we can to make following the rules as simple as possible for you. This includes providing web forms and keywords to make getting express consent a breeze. Plus, each newly added contact will receive a best practice compliance message at no cost to you. If we can leave you with just four rules to follow, they’d be the following:
- Never purchase a list of phone numbers.
- Get express written consent from every contact.
- Tell people what they’re signing up for, and how often you’ll text them in your CTA.
- Don’t send texts about sex, hate, alcohol, firearms or tobacco.
We hope this puts you at ease about using SMS to reach your audience. If you have any questions, don’t hesitate to reach out to us by clicking the blue chat bubble at the corner of the screen.
Disclaimer: Please note that this advice is for informational purposes only and is neither intended as nor should be substituted for consultation with appropriate legal counsel and/or your organization’s regulatory compliance team.
Previously: TCPA Violations and Compliance